Twitter eyes TV, lands major advertising deal in run-up to IPO – Los Angeles TimesCiting a Financial Times report, Twitter has partnered with Publicis' Starcom MediaVest Group in a multi-year deal worth millions of dollars that will provide the...
Microsoft's web browser choice option was part of a deal it made with the EC to avoid a multi-billion dollar fine back in 2009, however for 14 months in 2011 Windows 7 users did not see the option. The European Commission (EC) hit Microsoft with a...
In a statement today, the company said that the deal would allow it to dedicate more of its resources to creating "beautiful and relevant" in-app ad experiences on Windows 8, Skype, Xbox/Kinect, Windows Phone, Bing, and MSN.
Years before Mayer came onboard, Yahoo signed a 10-year deal with Microsoft that handed over control of its organic results to Bing and paid search advertising to Microsoft adCenter (since rebranded as the Bing Ads).
The deal is non-exclusive, so Yahoo will also continue to display ads from competitors such as Microsoft's Bing. The deal calls for Yahoo to supply Google with some of its unsold inventory in exchange for Google showing small business ads on Yahoo...
Add to that the deal between Microsoft and Yahoo for Bing to power Yahoo’s organic results and Bing powers over 25 percent of search. While this may not seem like a big deal on the surface, it is actually huge.
Yelp aren’t the only ones unhappy about the Frommer’s deal. Just before Google announced the Frommer’s deal, Yelp was trading at over $26. Google actually tried to buy Yelp in 2009, though the deal didn’t go through.
Pricegrabber (CPC) – Paid deal site features coupons and weekly specials. You need to establish a Microsoft Advertising adCenter account to use Bing Shopping, but you won't be charged for any clicks from Bing.
Judging by the banner on Clickable’s homepage, they’re confident those conditions are just a formality and the deal is well on its way through. The deal is reportedly worth $33 million and consists mainly of stock options.
In April, when Yahoo announced thousands of layoffs amidst a massive restructuring, there was much speculation they planned to end the Microsoft-Yahoo search deal and look to Google, instead. The deal had yet to come to fruition with Thompson...
This seems to contradict rumors that Yahoo is planning to torch its search deal with Microsoft. The company's search sales have evidently steadied after falling 27 percent year-over-year in 2011 Q4 due to the immediate impact of a new strategic...
As part of the deal, AOL has been granted a license to the patents it has sold to Microsoft. AOL will retain patents related to advertising, search, social networking, content generation and management, mapping and others, and Microsoft will...
Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.
Zachary Rodgers wrote AOL, Microsoft, and Yahoo Kick Off Display Ad Deal But more important than reach and volume is quality, as the deal's architects pray media buyers will view the new marketplace as the first stop for brand campaigns concerned...
The deal brings Adobe, traditionally a platform company, a global search marketing services business, as well as cross-channel campaign forecasting and optimization capabilities. With the deal, terms of which weren't disclosed, Adobe comes a step...
Zachary Rodgers wrote Yahoo, Microsoft, and AOL Confirm Mega Display Ad Deal Yahoo, AOL, and Microsoft have confirmed plans to pool together their unsold inventory in a deal that aims to increase their margins, secure higher prices for remnant ads...
Susan Kuchinskas wrote Yahoo: Deal for iPhone Not Strictly a Hallucination Sharma gave a preview of new products launching in Q4 and Q1 2012 -- and explained why he doesn't need to smoke something to believe that Yahoo could do an iPhone deal.
Let’s let entrepreneurs, technology and good old-fashioned innovation deal with Google. CEO Rich Skrenta noted that the products Apple has brought to market have done far more damage to Microsoft than the Department of Justice lawsuit they faced in...
Later in the interview, she discussed the botched Yahoo-Microsoft deal, which happened prior to her hiring at Yahoo: "The board was so spooked by being cast as the worst board in the country… Now they're trying to show that they're not the...
Google and the DOJ struck a deal in which Google would hand over the $500 million that was gained since 2003, when the illegal ads were first pushed into the AdWords system. Ben Edelman, an anti-adware and spyware advocate who formerly worked as a...
