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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    In this article, I’ll share the two most common mistakes we see in the AdWords accounts of our new clients who are almost on the verge of throwing in the towel, and how we deal with them. When people find out I’m the author of Google AdWords for...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    For enterprise companies, the most effective ones typically involve a great deal of collaboration and solid, in-depth research. In an enterprise company, this requires a great deal of collaboration and coordination among the various teams that...

  3. Twitter Launches Tailored Audiences Retargeting Product

    By late 2011, they'd a falling out and Twitter CEO Dick Costolo gave the first hint that their deal with Google was in peril (remember, this was after Google+ -- a social competitor – launched). Even then, there was speculation that Twitter blocked...

  4. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    We can't follow up, close a deal or upsell to a shadow. In "Can Google be Trusted to Do No Evil? I talked about how Google+ provided a hub by which users could be tied to their websites, content, other users, employers, or locations.virtually any...