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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    For enterprise companies, the most effective ones typically involve a great deal of collaboration and solid, in-depth research. In an enterprise company, this requires a great deal of collaboration and coordination among the various teams that...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial policies, etc.and management requirements. Social media advertising is what traditional search engine marketing was 5 years ago: constantly...

  3. Twitter Speak From @ to Z – Terms & Definitions

    The company will create a tweet with a great deal or great content and then pay to have that tweet be promoted by Twitter. In order to get your profile verified you have to be a "highly sought [user] in music, acting, fashion, government, politics...