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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Unlike the Search Network, you have a great deal of control over devices. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them...

  2. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    These pages typically drove around 20,000 visits per month; however each deal's description was (very helpfully) provided by the manufacturer. One problem is that users will typically upload their car ad to as many classified sites as they can find...

  3. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    Of course, all results for these terms aren't necessarily in relation to Pope Francis, but a great deal consist of those that have appeared since March 13. For the majority of the past 12 months (apart from a month or two wherein a single ad...

  4. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Offer Extensions are Google’s latest attempt to get in on the deal space made popular by companies like Groupon and Living Social. Easy way to deal with deals: Doing a Groupon deal is notoriously risky for small businesses, often leading to crowds...

  5. Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

    Deal Hunters The automotive industry is experiencing a boom in mobile ad spending. To capitalize on effective mobile ad strategies that reach consumers at the right stages of the purchase cycle, marketers must understand the nuances of mobile Auto...

  6. Google Plans to Combine Mobile & Desktop Ads

    Another investor asked how Google would deal with the fact that in a mobile world, Google may not be the starting point for searchers in app-driven world. Our ads require they spend some effort to deal with mobile, in general,” he said of advertisers.