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  1. SearchDay | Domain Acquisition -- How Much is Too Much?

    Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. Google TV Gets Boost with NBC Universal Deal Posted by Kevin Newcomb Sep 9, 2008 Google has...

  2. Killer PPC Ads: The Final Word

    Last week's column, "Killer PPC Ads: The Fundamentals," sparked quite a lot of reader feedback. So in this installment and future ones that deal with ad effectiveness, I'll list keywords from the ideal ad group.

  3. SearchDay | Killer PPC Ads: The Final Word

    Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. Association of National Advertisers Opposes Yahoo-Google Deal Posted by Nathania Johnson Sep 8...

  4. The Search Engine Update - Number 170 - April 2, 2004

    If it had been willing to sell, Google would have been a killer purchase to have, as I explained in Surprised Google & Microsoft Talked Takeover? This story suggests it may have cut a deal with Google to share revenues when paid-for services are...