Old SEO is dead. If you haven't been doing much more than content marketing and thought there was something called the "new SEO" and the "old SEO" was dead, my best advice is with the arrival of Penguin 2.0 and several other changes still on the...
Ah, a traditional local SEO ranking factor finally appears in the list! In traditional SEO, there are certain elements under your control. Similar to traditional SEO, make sure you thoroughly complete the pertinent fields in your about page.
Since then Panda iterations have had SEO practitioners reinforcing similar "content is king" mantras, and have had SEO doomsayers laughing maniacally at how SEO is dead (once again! A couple of years ago, Scott Stratten of "Unmarketing" book fame...
From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. You have to take all of these things into consideration, because if...
SEO professionals and link builders largely take the path of least resistance here, but they aren't entirely to blame. However, that doesn't mean these tactics are dead. Now, the importance of on-topic links and contextual relevancy is really...
If you’re at work, you know there are things that you could be doing right now to improve your website’s SEO. Most SEO professionals will spend time in Microsoft Office. In today’s tough economy, SEO professionals who constantly try to boost their...
SEO ROI SEW: How important is it to determine ROI on content and SEO efforts? SEO developments rightly have to be assessed in relation to the bottom line. New York SEO/SEM Meetup Group If you're all nodding, then you may well be working in...
SEO and Spam With SEO, there are many tactics that go against the grain, but the one I’m going to focus on here that is roughly equivalent to the inane Facebook posts issue is that of creating spammy pages on legitimate sites.
Since Google News is the largest aggregator of news content on the Web, and its news results play a prominent role in many organic search results pages, these factors will be of particular interest to SEO professionals attempting to improve their...
Each year SEO experts profess that SEO, as we knew it, is dead. Trying to understand SEO cocitation can be difficult. This SEO cocitation concept is frustrating for new webmasters as it implies that top rankings are an exclusive club and breaking...
The backlink within the practice of SEO is an ongoing topic of conversation for marketing, sales, delivery and reporting of SEO services. Even in a post Penguin world, SEO professionals are still asking questions such as:
As SEO professionals or webmasters, we have built or maintained a website molded to our perception of what a site should be. But while piece-mealing an SEO project, band-aiding, or adding features/content, has the role of your site gone off course?
Here are some of the most commonly overused site techniques and why they're bad for users, SEO, and conversions. They are bad for SEO. Non-SEO people discovered copy is good for SEO and suddenly 2012 was the year of content marketing and content...
Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. But don’t worry, this post won’t be declaring that SEO is dead, dying, or even coughing up blood.
Keep your SEO running, and don’t forget that what you do for Google, also applies to Bing, Yahoo, and the rest of the irrelevant search engines. Keep your SEO running. Not because I think I was wrong – I was dead on – but because I don’t want to...
It was a Facebook ad for HitTail, saying SEO Is Dead, which got my attention at the beginning of this year. Speaking personally, as a freelance SEO, in a dead heat between the two tools, WordTracker would usually win my money, yet nonetheless, I...
SEO has long relied on keywords to define content development, URL structure, and anchor text tactics. We won’t dwell on Google’s Penguin and Panda updates as the nails in the coffin for over-optimized content and link profiles, but just know both...
Most Liked: #Winner How to Prove the Value of SEO in 10 Minutes by Josh McCoy Inspired by Richard Kirk's open performance review of the Performics SEO strategy, I set out to establish some benchmarks for successful content ideas in 2012 as a basis...
I like to incorporate non-SEO "tools" into ideas for figuring out what's popular. If You're Old School SEO: Secondly let's look at an SEO industry example to show us that traditional news isn't always what's going to be the most newsworthy for the...
In SEO circles, we're never lacking for buzzwords or the new, hot item. Fiction: Social media is the new SEO. It's no more SEO than PPC or blogging – it's just one of many avenues that can be used as part of an SEO campaign.
