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  1. So... You Think SEO Has Changed?

    And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people who didn't understand SEO and hadn't yet realized the power of content...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    And just like bad links, otherwise great sites whose only flaw was being owned by someone not familiar with the ins and outs of SEO could easily fall victim to these guest bloggers. Just like we saw the rise and fall of link bait, links in widgets...

  3. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    While the engines work toward lessening the importance of link building, the value of links isn't purely for SEO. Content promotion is key to gaining natural links. All of these changes were brought "to a head" for me when I read an email from...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Many have gone so far as to ask whether SEO as a profession is dead: for one interesting perspective, see my recent Forbes interview with Sam Roberts of VUDU Marketing. Smart marketers will benefit from keeping a close eye on their link profiles...