Eric Enge wrote a great piece on Author Rank (a hypothetical – at least right now – ranking of author authority), in which he talks about article velocity, an "awesome quotient" I agree with and something akin to a measure of article virility (how...
So when it comes to link building now, it's paramount to prioritize domain relevancy the same way you would domain trust and authority, and strive to build "on-topic" links as a core focus of your creative link building efforts.
Link building has long been an essential part of SEO and it's unlikely that the value of links will be dropping dramatically any time soon. Sidebars / footer links Links are still fundamental and the most important ranking factor therefore your...
Of course spammy tactics and techniques aren’t simply a Facebook issue, Twitter has its share of trend hackers, those who follow the trends and automatically tweet out links to their debt consolidation program, pharmaceuticals, or whatever they’re...
If Website C is highly authoritative, the transitive principle of SEO cocitation suggests that Website B will gain a benefit simply because Website A links to both. SEO cocitation was a hot topic many years ago as Google introduced anti-spam...
Counter this by at least serving a custom 404 page providing an apology for the error, showing the standard page template with main navigation as well as including links and messaging to visit top areas of the site.
Savvy link builders will have strategies for building out natural link profiles with a sprinkle of brand, product, and SEO keyword links. Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm.
As Ken McGaffin, former marketer for WordTracker so brilliantly states in 10 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013, there's a tremendous cascade effect on links as a result of good PR.
The content getting the most social shares and generating the most links are pieces that stand out for being unique, whether it's in where they are or what they say. I like to incorporate non-SEO "tools" into ideas for figuring out what's popular.
But any page that has any links to it will be discovered just fine without a sitemap. For instance, if you have pages that don't appear in your navigation menu and that have no inbound links.this can steer the bots to them.
How can a site with great content, links, and traffic suddenly wake up and find itself in proverbial hot Google water. If your site is giving Google 404 errors, then you're losing site links and Google isn't able to serve site pages.
Provide bad links or purchase bad links or the bad link writer? As so many of us know, you can no longer just optimize titles, descriptions, and some content, and throw a few links at a site. I can't tell you how many people have written me...
They were only dangerous in that they could outrank you with massive links and keyword stuffing. If you notice links from zombies, ask for link removal and take other steps to defend your site. Assuming that you have a quality site, eliminate your...
Here’s an example post I wrote recently on content auditing – you’ll find that all of the top links pointing to this have been added by people! SEO, and link building in particular, has evolved. But that doesn’t mean that competitive link analysis...
How many times have we seen the famous “SEO is Dead” title? A quick Google search for the term yields results less than one-week-old showing that people are still trying to claim that SEO is dead, or not dead, or they don’t really know, whatever.
For example, SEO shouldn’t be an after thought – when PR, marketing or social media is creating content for a campaign, SEOs should be actively involved in finding the best keywords and links to infuse, way before publishing deadlines.
Find Links Pages for Dead Site Discovery: Start with a .gov site in your conceptual neighborhood (fda.gov for a health site) and then download linkers just to its home page. This will help you find hundreds of topical links pages that will...
Links matter. There's no debate links are a big signal of quality to search engines, so you need to know your ABCs. Whether you're starting from scratch or looking to further enhance your link profile, links remain a critical method of marketing.
First thing, you should filter out the dead links in order to get a more accurate link profile. Link Detective is a free tool that automatically classifies the type of links pointing to your site as well as the anchor text.
It was about bad SEO practices, like keyword stuffing links and titles, link buying, link selling – the gamut. We optimize our content, websites, pages, forms, click paths, designs, strategies, links, and so on.
