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  1. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Does it have inbound links? It's difficult to get links into deep pages on your site naturally, so you want to think long and hard about deleting content with links. Dead content: Pages that serve a 404 error because that file/content no longer...

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    In 2012 Moz found a clear correlation between content length and links for their blog posts: Do you really think that misusing "their" vs.there" is going to make any difference in the social shares, links, or comments that you get?

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    It's simply a specific blogging method to produce mass quantities of a natural links through guest posts that is dead. Just think of it from the perspective of where Google wants you to basically say "Yes, the quality of this author, content and...

  4. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    And, today, as we all know – it's not just about "links" but rather "citations". Content promotion is key to gaining natural links. Certainly, over the course of the past 10 years, what that natural presence might be has changed quite a bit (search...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Smart marketers will benefit from keeping a close eye on their link profiles, and performing periodic audits to identify and remove inbound links built unnaturally. Guest blogging has exploded in the past year, and it's going to remain one of the...