Back in 2008, I ranked a website in the top 15 for a one-word term in competitive vertical with no links, a domain that was less than a year old, four weeks from launch, with 1,500 pages of unique, solid, quality content.
Eric Enge wrote a great piece on Author Rank (a hypothetical – at least right now – ranking of author authority), in which he talks about article velocity, an "awesome quotient" I agree with and something akin to a measure of article virility (how...
So when it comes to link building now, it's paramount to prioritize domain relevancy the same way you would domain trust and authority, and strive to build "on-topic" links as a core focus of your creative link building efforts.
Sidebars / footer links Links are still fundamental and the most important ranking factor therefore your website and content still need them. Press websites refuse to link out, even to accredited sources and webmasters nofollow links in case they...
Of course spammy tactics and techniques aren’t simply a Facebook issue, Twitter has its share of trend hackers, those who follow the trends and automatically tweet out links to their debt consolidation program, pharmaceuticals, or whatever they’re...
More recent discussions of cocitation have shifted the focus away from link juice and toward the words used around links. If Website C is highly authoritative, the transitive principle of SEO cocitation suggests that Website B will gain a benefit...
Counter this by at least serving a custom 404 page providing an apology for the error, showing the standard page template with main navigation as well as including links and messaging to visit top areas of the site.
Additionally, link building, which has historically been focused on individual product keyword phrases, must now include a healthy percentage of branded anchor text phrases to support branded traffic and incoming links.
Regardless of algorithms, links and anchor text, this little fact of the internet elucidates the inalienable right of content creators on the web. HitTail originated from blog land amongst a subset of web users who, from the beginning have been...
The content getting the most social shares and generating the most links are pieces that stand out for being unique, whether it's in where they are or what they say. Birthdays of famous people, especially when they are dead and made a massive...
For instance, if you have pages that don't appear in your navigation menu and that have no inbound links.this can steer the bots to them. But any page that has any links to it will be discovered just fine without a sitemap.
Use a good spam scrubbing software to flag bad comments, limit links, and make sure to have some method of human moderation. An oldie, but a goodie is the no more than 100 internal links on a page (and really the fewer the better).
Provide bad links or purchase bad links or the bad link writer? As so many of us know, you can no longer just optimize titles, descriptions, and some content, and throw a few links at a site. I can't tell you how many people have written me...
They were only dangerous in that they could outrank you with massive links and keyword stuffing. If you notice links from zombies, ask for link removal and take other steps to defend your site. Assuming that you have a quality site, eliminate your...
Here’s an example post I wrote recently on content auditing – you’ll find that all of the top links pointing to this have been added by people! But that doesn’t mean that competitive link analysis is dead – just like all things this has evolved.
For most B2B companies, since the price point is high and the sales process is complex, decision makers don’t do their own research and therefore won't click on sponsored links. How many times have we seen the famous “SEO is Dead” title?
For example, SEO shouldn’t be an after thought – when PR, marketing or social media is creating content for a campaign, SEOs should be actively involved in finding the best keywords and links to infuse, way before publishing deadlines.
Find Links Pages for Dead Site Discovery: Start with a .gov site in your conceptual neighborhood (fda.gov for a health site) and then download linkers just to its home page. This will help you find hundreds of topical links pages that will...
Links matter. There's no debate links are a big signal of quality to search engines, so you need to know your ABCs. Whether you're starting from scratch or looking to further enhance your link profile, links remain a critical method of marketing.
First thing, you should filter out the dead links in order to get a more accurate link profile. The impacted sites I am helping recover all had one thing in common: an unnatural link profile with a majority of their links coming from low quality...
