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  1. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Improving organic search rankings is ranked as far less important as a content marketing objective, and increasing social media engagement is dead last. Given the digital marketing industry's focus on content marketing, it seems like a good time to...

  2. Task Analysis: The Key UX Design Step Everyone Skips

    All of those folks who thought they knew their users' problem were dead wrong. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success: task analysis.

  3. So... You Think SEO Has Changed?

    Every year I hear a new chorus of folks claiming that SEO is dead or that SEO has changed so fundamentally that it's completely different now than it once was. SEO (still) isn't dead and won't be until the day that search engines can no longer...

  4. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    I'm not a huge fan of the "X is dead" angle. But there's one thing I'm certain about when it comes to blogging: 500-word posts are dead. There's no other way to put this: If you aren't upping your content game in a big way this year, you're going...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    However everyone is just focusing on the negative aspects of guest blogging being dead and how it affects SEO. What should webmasters do now that clearly guest blogging as an SEO tactic is dead? So yeah, these tactics may be dead from a link...