With the online market in Brazil showing a distinctive propensity towards mobile and social as the de facto access points to the web, it may not be long before we will be looking to Brazilian marketers to learn a thing or two about Earned Media...
The agreements result in de facto exclusivity requiring them to obtain all or most of their requirements of search advertisements from Google, thus shutting out competing providers of search advertising intermediation services.
Her collective team of de facto wedding planners all worked in unison to vote up and down on every detail in order to deliver the perfect wedding experience. With news this week that Facebook is beginning to roll out its new Timeline feature, it...
Some, like Apple, are already facing regulatory enquiries over their mobile ads platforms as Steve jobs' company has changed its terms of access, thereby blocking AdMob de facto. Confirming the trends put forward by comScore in April, a study by...
Apple is thought to de facto have excluded third-party app developers, forcing advertisers to "use Apple's proprietary iAd product to reach consumers through apps on the iPhone, iPod Touch, and the iPad".
I'm sure it's quite tempting for a company of Google's size to push the envelope but the market and regulatory agencies will act as de facto checks and balances as long as they do. Smells like Microsoft spirit.
Link text: Blue underlined links are a de facto standard (as is the purple color for previously visited links). Accessibility has to do with how information is organized, how much emphasis is assigned to items, and how easy the information is to...
Innovation Works will be the de-facto institution for launching the most promising technology ideas in China," Lee said. Dr. Kai-Fu Lee has resigned as Google Vice President and President of Google Greater China to work with Chinese start-ups at a...
Don't become the yellow pages, having gotten fat and happy from years as a de facto standard. These groups are further subdivided between those who think it has legs and those who don't. While some of my colleagues fall in the latter bucket, I'm...
By developing its own open-source browser, Google is able to establish de-facto standards for Web applications. Rumors of a "Google Operating System" have been around for a few years now, fueled by Google's expansion into e-mail, analytics, desktop...
With widespread support throughout the industry, OpenSocial has become a de facto standard for developers of social applications. Friendster has today announced the deployment of the OpenSocial API. Friendster is encouraging developers to make use...
Google: A Case Study» BRAND EQUITY: Increasing brand value, customer trust, and profitsIt's an interesting marketing concept, but how do the Live Search results measure up to Google, the de-facto search engine standard?
It's an interesting marketing concept, but how do the Live Search results delivered in the program measure up to Google, the de-facto search engine standard? Microsoft recently began giving searchers money back for completing a transaction via a...
It's an interesting marketing concept, but how do the Live Search results measure up to Google, the de-facto search engine standard? In today's Building Brand Equity column, "Live Search Cashback vs. Google: A Case Study," Erik Qualman performs a...
InstallShield is the de facto standard for authoring installs - from the top 100 software producers in the world to the individual developer. Just days after Microsoft announced a Live Search toolbar distribution deal with HP, Yahoo has announced a...
And while everyone seems to claim that Google's actions in this case, and in the infamous case of Chinese censorship, violated their motto of "Don't Be Evil," it seems that very few people actually read Google's explanation of their de facto motto.
Google, combined with Yahoo's share of searches, would become the de facto search engine on the Internet, achieving Eric Schmidt's stated goal: The Yahoo board of directors will formally reject Microsoft's $31 bid, according to a report today in...
In many other industries, online publications and group blogs have become the de facto trade press. One of the biggest changes to hit PR has been the advent of news search engines, which aggregate headlines from thousands of news sources...
It's fast becoming a de facto component of all content on the Web. DMNews reports in the article: Viacom Eyes Local Sponsored Links for CBS Station Sites, will soon launch locally targeted ads on CBS sites powered by Kanoodle.
Pegging minimum bids to a quality score that considers all of these factors effectively eliminates Google's previous de facto minimum bids. Google is making changes to its AdWords program intended to provide advertisers with more control over...
