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Dayparting

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  1. Why Google's Hummingbird Algorithm Isn't for the Birds

    When the search is happening – time of day, seasonality, and dayparting. I've heard this point of view a few times over the past few weeks, and fundamentally disagree. To (hopefully) put a different lens on the simplification argument, I'm laying...

  2. Do the PPC Engines Reward the Right Behaviors?

    The same thing goes for geotargeting, dayparting, and other "features" of enhanced campaigns – by introducing bid modifiers, Google claims to have simplified account management. Originally written in 1975, the article was already a classic, even at...

  3. 8 Tips to Optimize for Mobile Searchers Across Multiple Screens & Devices

    Usage peaks on evening and weekends --> consider dayparting We have a black president and a robot on Mars, but we still market to searchers the same way on all devices. Many are wary of going mobile because they’ve seen lower conversion rates or...

  4. How to Schedule Dayparting on Google AdWords

    So, as promised, here is a guide to setting up dayparting on your Google AdWords campaigns. Last week, I looked at some research from Google into where and when people are using tablet devices such as iPads.

  5. SearchDay | Setting Expectations for SEO

    Yahoo Adds Targeting to Search and Content Ads Posted by Kevin Newcomb Mar 18, 2009 Yahoo has added some new features to its Sponsored Search and Content Match ads, including demographic targeting, ZIP-level geotargeting, and dayparting/ad...