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  1. 14 Tips on How to Become a More Efficient SEO Professional

    Pocket is a useful tool that allows you to easily store interesting articles, videos, or snippets of text in an accessible place for consumption at a more appropriate time (e.g.during your commute or while you’re sitting on the sofa at home).

  2. Optimizing News for Searchers, Search Engines & News Publishers

    Furthermore, if there was a single big story that day, you could read through dozens of articles on the same subject for different angles and tidbits. You don’t want to just be their news destination for today’s stories, but for every day’s stories.

  3. Authenticity in Social Media: Don’t Get Mad, Get YouTube

    Well, according to a search on Google News this morning found 238 news articles on the topic. A recurring theme of Amber Mac's keynote presentation at SES Toronto today was how companies need to face up to the challenge to authenticity that social...