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  1. gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

    SEO software company gShift announced a new way for content marketers to mine valuable data from the conversations a brand’s audience is having on Twitter; its social keyword research module, released last week to the “agency pro” subscriber level...

  2. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Ramaswamy is a software engineer. In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in-stream ads needs to increase significantly and/or the...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    Before we hire a software developer we sit them in front of a computer and require them to write code. We've hired people that we thought could do all of these digital marketing 'things' and they come into the business and begin executing tactics...

  4. Could Bing Ever Overtake Google in Search?

    To me, this is the one "core" market that Bing can take advantage of using their hardware/software to push Bing adoption. I've been around long enough, too, to remember that Google wasn't always the number one search engine (I worked for Lycos...