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  1. So... You Think SEO Has Changed?

    Only the data sources have slightly changed and people are more aware of the importance of long-tail keywords. SEO (still) isn't dead and won't be until the day that search engines can no longer drive significant traffic to websites (which won't be...

  2. Why Google's Hummingbird Algorithm Isn't for the Birds

    I was moderating a roundtable session at SES Chicago last week when the conversation turned to Hummingbird and how – according to the young lady I spoke to – it effectively means "Google is simplifying the query from long tail to shorter terms.