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  1. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Myth 2: Once the Content Is Produced, the Job Is Done Rome wasn't built in a day and a great content marketing strategy can't be developed overnight. Now, content marketing has established itself as the backbone to building and maintaining...

  2. 4 Critical Elements of a Successful Content Marketing Team

    Understanding how to recruit the right people, bound their job descriptions, and recognize these traits in the endless stream of candidates will make or break your efforts. Whether this is a step in your process (i.e.your writer or editor acts at...

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in-stream ads needs to increase significantly and/or the amount of money they spend on...