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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    In extreme cases, "thought leader" becomes almost a job description, describing someone who writes books and travels to conferences for a living. Breaking down a goal into micro steps gives you something you can do each day to achieve your goal.

  2. 4 Critical Elements of a Successful Content Marketing Team

    Understanding how to recruit the right people, bound their job descriptions, and recognize these traits in the endless stream of candidates will make or break your efforts. Whether this is a step in your process (i.e.your writer or editor acts at...

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in-stream ads needs to increase significantly and/or the amount of money they spend on...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Is Lisa at risk of losing her job? She checked in with the social group before leaving for the day, and they were in full crisis management mode. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social...

  5. 7 Content Marketing Tips to Recover From Google Penguin

    They went on to launch WeBuyAnyToyCar.com in response, including a job ad for a "junior vehicle purchaser. This is essentially how Social Media Examiner grew a list of over 124,000 in about two years, and attracted 450,000 visitors a day (and made...

  6. PPC Management Operations: The Ultimate Guide

    Staying on top of this can be a full-time job, but build it into your calendar. But in general, one of the first things you should do is check your accounts each day to see what happened yesterday. Did it have a fantastic sales day?

  7. Using the DMAIC Process for SEO Projects

    On top of that we need to make sure we are offering a good return on investment for our clients while managing our own costs to ensure we stay in a job. Perhaps there are breakdowns in communication, training issues, or commonly there are no...