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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    I know all of our brands and teams have been planning already for months and are now just fine-tuning their plans for success. How will the team communicate throughout the day? You think you know what will sell, you think you know what people want...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    And that’s totally fine. So, if you have 1 million impressions per day, breaking up articles into smaller pieces across a paginated set could yield 10 to 20 times the number of impressions. There’s a fine balance between simply providing...

  3. Google App Searches Gmail for Upcoming Bills

    What day of the month is the cable bill due? So I ran another test searching for some upcoming travel plans also stored in my Gmail, and those displayed perfectly fine. That is a question you’ll never have to wonder again with the Google App’s new...

  4. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Searches with local intent are more likely to lead to store visits and sales within a day. Advertisers can reach a large set of consumers by starting with a wide geographic area such as the entire U.S.and then using location bid adjustments to fine...

  5. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    We rolled out something like 665 different changes to how we rank search results in 2012, so any given day, the odds that we're rolling out some algorithmic change are pretty good. What you've seen is, for example, Panda has become more and more...

  6. Conquering Content Marketing, Step 3: Facing the 'Fans'

    One even suggested a brainstorming session the next day on Google+ Hangouts to talk through some ideas for British Outfitters' new marketing direction. Content optimization, which is the third in our five-step Content Marketing Framework, is rooted...