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  1. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Searches with local intent are more likely to lead to store visits and sales within a day. Advertisers can reach a large set of consumers by starting with a wide geographic area such as the entire U.S.and then using location bid adjustments to fine...

  2. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    We rolled out something like 665 different changes to how we rank search results in 2012, so any given day, the odds that we're rolling out some algorithmic change are pretty good. What you've seen is, for example, Panda has become more and more...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    One even suggested a brainstorming session the next day on Google+ Hangouts to talk through some ideas for British Outfitters' new marketing direction. Content optimization, which is the third in our five-step Content Marketing Framework, is rooted...