SEO News

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  1. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    We rolled out something like 665 different changes to how we rank search results in 2012, so any given day, the odds that we're rolling out some algorithmic change are pretty good. What you've seen is, for example, Panda has become more and more...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    One even suggested a brainstorming session the next day on Google+ Hangouts to talk through some ideas for British Outfitters' new marketing direction. Content optimization, which is the third in our five-step Content Marketing Framework, is rooted...

  3. 6 Tips For Hiring a Real Social Media Marketer

    A number of SMMs wrote to say that their college studies and prior jobs did not fit the mold I recommended, but they were doing just fine. If you're in any field related to Internet marketing, you should be spending all day on social media.

  4. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    There's not a day that goes by that I don't unleash the frog on a website. That's fine, since Screaming Frog is doing the heavy lifting. With the release of the much-anticipated algorithm update, many in the industry wondered how bad the damage...