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  1. Spooky Google Doodles for Halloween 2014

    Then, the eighth century marked the point when Pope Gregory III declared that November 1 was a day to honor the saints and martyrs, and became known as All Saints’ Day. Just as Halloween has seen some evolution over the years, so have the holiday...

  2. Google App Searches Gmail for Upcoming Bills

    What day of the month is the cable bill due? That is a question you’ll never have to wonder again with the Google App’s new update. Now, users can simply tap the microphone and say, "Show me my bills" or "My bills due this week" within the app.

  3. SEO Is No One-Trick Pony

    At the end of the day, we are not optimizing for "rankings. At the end of the day, if I’m the customer, I want money. PR "back in the day" may have strictly referred to "submit press releases to gain links," but that has certainly not been the case...

  4. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    CYBER MONDAY (#1 Shopping Day) BLACK FRIDAY (#2 Shopping Day) By day? Today we’re diving into the top two shopping days with a 24-hour breakdown of search activity level for each day. RANK IN SPEND EVENT DAY 1 Cyber Monday Monday 2 Black Friday...

  5. "Content Performance Marketing" – 3 Steps to Future Success

    But the demand for types of content is changing every day, and the audience you serve expects more than ever before. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers...

  6. Centralizing Location Data: 3 Steps to Local SEO Success

    Lay the groundwork for people to successfully find the business when searching, regardless of device, location or time/day After five years of growth in the north Chicago suburb of Evanston, my company outgrew the space and recently relocated to...