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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Your customers are completely reading your brand's email very differently than they ever have ‐ what was once, "I check my AOL account after my kids are in bed" or "I check my personal emails at work only once a day" is long gone.

  2. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Today, you're able to evaluate and optimize campaign assets and budgets in real time – with so much data surrounding each touch point and flowing in every millisecond of the day – too many campaign managers try to keep up by optimizing campaigns...

  3. How People Search For Movies on Google Predicts Box Office Revenues [Study]

    Search query volume (seven-day period prior to release date) Search ad click volume (seven-day period prior to release date) Who doesn't love a good movie? Searches on Google tell us that moviegoers are actively engaged in search and use the...

  4. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    On the day of the announcement, @SEOmoz became @Moz with all 217,000+ followers neatly in place and transitioned over. Twitter is making and breaking news at a pace of 400 million tweets a day with a community of 500 million users 200 million...

  5. Yandex: Queries Now Influence Search Results, Suggestions 'Within Seconds'

    When Yandex updated the knowledge of users’ interests once per day, they started to understand the more-or-less stable interests, such as a love of books or sports, or that they spoke Russian and lived in Saint Petersburg.