If a user is near your physical stores, then time of day might be crucial to their chances of coming to the store. A user doing searches on the train or late at night may interact differently with your site than the same person on his work machine...
There is also the geographic and day parting bid multipliers which have the potential to make a positive impact to performance. Many Google AdWords advertisers are taking the plunge and upgrading to enhanced campaigns.
The Doodle was created by a 12th grade Wisconsin student in honor of her best day: the day she was reunited with her father who returned home from Iraq after 18 months of military service. This was my best day ever," according to Sabrina Brady of...
July 28 is National Milk Chocolate Day in the U.S.indeed there are 28 National chocolate holidays according to Foodimentary.com, a blog about food history, origins, celebrations, and holidays. SEO and public relations have much potential for synergy.
Part of the late-day announcements, Google Analytics introduced a new feature that's quite a big deal to Premium Analytics users. Last week brought a barrage of announcements from Google I/O. Google is now giving Analytics Premium users the ability...
Every Mother's Day, the pressure is on for online flower stores to use elements of persuasion throughout their PPC ads and websites to engage and convert visitors. With more than $2.3 billion forecast to be spent on flowers for Mother's Day 2013...
When choosing the general settings for your ad, set your desired budget per day. In the “advanced settings” section, you can choose what days/time of the day you want your ads to show (if there is a specific time you want to showcase your ads...
Modern day web design involves multi-department, multi-function, and multi-skill set approaches. You would be surprised how many websites haven't caught up with times in terms of modern day design. To compete successfully in today's new media...
If you've visited your Google+ account in the past day, you may have noticed Google's big announcement at play: a new look and feel for the social network that puts imagery front and center in a huge way.
If you're not yet familiar with Google Now, it's an application that helps people manage their day-to-day tasks, among other things. At the event's keynote yesterday, Singhal said he always dreamed of building computers like those in Star Trek.
This segment – which is similar to day-parting reports from AdWords – compares traffic received during and after business hours. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come...
My data set is a Bing Ads geographic location report by day for the last seven days – but use data you're comfortable with (e.g.website analytics visitor reports). If a picture says a 1,000 words, then a beautiful interactive map overlaid with...
In a bid to lure in customers, Google is offering all users a 30-day free trial of the service, and those who take advantage of the offer before 30 June will pay a fee of $7.99 per month onwards. Google has confirmed earlier rumors that it was...
And every single one of those has updated their Google+ page within the last day. Google+ is struggling to attract brands, and the brands they do attract are neglecting their pages, according to a Reuters analysis published this week.
As my pal Dan Thies mused the other day, “if you're doing outreach for guest posting/links; how is that inbound in any way shape of form? At the end of the day, this has become a HUGE problem. The infamous algo updates like Panda and Penguin, and...
New connected devices are rolling out every day and the implications to paid search marketing are more critical than ever. Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think...
For example, hosting your 5K run on the same day as an established one is not a good idea. Make sure that you aren't hosting your event on the same day as a similar event. One post a day shouldn't be too difficult to maintain.
The Mother's Day logo appears on Google's homepage in more than 50 countries today. Today is your lucky day – if, for some reason, your mother really likes Google's logo. Google celebrates Mother's Day 2013 with an extravagant interactive Google...
Every channel has a 14-day free trial, and many offer discounted yearly rates. The YouTube team has finally launched a pilot program for a small group of partners that will offer paid channels on YouTube – a move that had been expected since January.
Back in the day (which might just be last year), keyword tag stuffing was simple. However, there are modern day equivalents. Let's take a trip down memory lane and revisit some of those almost ancient SEO techniques, see what the current day...
