Every Mother's Day, the pressure is on for online flower stores to use elements of persuasion throughout their PPC ads and websites to engage and convert visitors. With more than $2.3 billion forecast to be spent on flowers for Mother's Day 2013...
When choosing the general settings for your ad, set your desired budget per day. In the “advanced settings” section, you can choose what days/time of the day you want your ads to show (if there is a specific time you want to showcase your ads...
Modern day web design involves multi-department, multi-function, and multi-skill set approaches. You would be surprised how many websites haven't caught up with times in terms of modern day design. To compete successfully in today's new media...
If you've visited your Google+ account in the past day, you may have noticed Google's big announcement at play: a new look and feel for the social network that puts imagery front and center in a huge way.
If you're not yet familiar with Google Now, it's an application that helps people manage their day-to-day tasks, among other things. At the event's keynote yesterday, Singhal said he always dreamed of building computers like those in Star Trek.
This segment – which is similar to day-parting reports from AdWords – compares traffic received during and after business hours. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come...
My data set is a Bing Ads geographic location report by day for the last seven days – but use data you're comfortable with (e.g.website analytics visitor reports). If a picture says a 1,000 words, then a beautiful interactive map overlaid with...
In a bid to lure in customers, Google is offering all users a 30-day free trial of the service, and those who take advantage of the offer before 30 June will pay a fee of $7.99 per month onwards. Google has confirmed earlier rumors that it was...
And every single one of those has updated their Google+ page within the last day. Google+ is struggling to attract brands, and the brands they do attract are neglecting their pages, according to a Reuters analysis published this week.
As my pal Dan Thies mused the other day, “if you're doing outreach for guest posting/links; how is that inbound in any way shape of form? At the end of the day, this has become a HUGE problem. The infamous algo updates like Panda and Penguin, and...
New connected devices are rolling out every day and the implications to paid search marketing are more critical than ever. Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think...
For example, hosting your 5K run on the same day as an established one is not a good idea. Make sure that you aren't hosting your event on the same day as a similar event. One post a day shouldn't be too difficult to maintain.
The Mother's Day logo appears on Google's homepage in more than 50 countries today. Today is your lucky day – if, for some reason, your mother really likes Google's logo. Google celebrates Mother's Day 2013 with an extravagant interactive Google...
Every channel has a 14-day free trial, and many offer discounted yearly rates. The YouTube team has finally launched a pilot program for a small group of partners that will offer paid channels on YouTube – a move that had been expected since January.
Back in the day (which might just be last year), keyword tag stuffing was simple. However, there are modern day equivalents. Let's take a trip down memory lane and revisit some of those almost ancient SEO techniques, see what the current day...
This shopper has discovered the specific product they want and is ready to make a purchase; however, they'll almost certainly want to find a physical retailer that has that product in stock or that can get it shipped very quickly, like Amazon's...
Earth Day 2013 Google Doodle: Control the Weather in Interactive Logo Patrick's Day 2013 Logo Gets Animated With Irish Step Dancing Google Doodle Celebrates International Women’s Day 2013 Google honors iconic graphic designer Saul Bass in today's...
As a brand, you need to make blog reading part of your day. You're running around all day, you're battling your email and you're taking care of your customers. My guess is you're busy. But in today's socially-connected world, it's not enough.
Selecting the city that renamed itself Google for a day in hopes of winning the bid for Google Fiber, Bing let their test loose on the streets of Topeka. As Google rolls out its Fiber service in Kansas, Bing has moved into Topeka, just a short...
Today’s community manager can double as a magazine editor by day and DJ by night, spinning content to match the mood, audience, and atmosphere of the daily Facebook newsfeed. Less might be more on Facebook: Brands that post one or two times per day...
