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  1. Mobile Advertising Measurement: Winning the Long Game

    Ultimately, marketers want users to keep coming back to the app day after day. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand...

  2. Forget Big Content – Small Content Is Critical to Search Success

    In simple terms, it is the document used to schematically plan out the layout of a magazine on day one to ensure it contains the right flow and variation. And while that is true to some degree, it is also a view that is dangerously one-dimensional...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Might Google one day require you to build an Android version of your iOS app, else your company website disappears from the organic search results? Is the day coming when Google will force content creators to create a Google+ account and verify...

  4. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    Microsoft released the developer version of the next Internet Explorer this week, but there was also a major zero day flaw in Internet Explorer that caused many of those who still used Internet Explorer to switch to Google Chrome or Firefox.

  5. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Taking place July 9, this one-day event will feature sessions in two main tracks covering topics in organic and paid search. LC: One of our aims with the new SES events is to provide an easily digestible content program that is not overwhelming to...

  6. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Approximately 48 percent start shopping online in preparation for school three to four weeks prior to the first day of school, and about 31 percent do so two months prior. School may have just got out for some, but that doesn't mean search...

  7. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Aligning your content and optimization strategies is a key priority for modern-day marketer. This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new Adobe Experience Manager.

  8. Google Will Alert Searchers About 'Right to Be Forgotten' Link Removals

    Google reportedly received 12,000 completed takedown forms on the day it published its response to the ECJ's "right to be forgotten" ruling, and as of last week had racked up a total of 41,000. Google plans to flag links that it censors due to...

  9. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    The fifth-grader spent a day with Google's doodlers to animate her submission, titled "Back to Mother Nature", which was: She was a national finalist in the 2013 contest, for this drawing illustrating her best day ever – "My best day ever will be...

  10. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    But at the end of the day what will you have gained? +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad option is still only available to advertisers with at least 1,000 followers on their...

  11. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With 2014 data showing 10.6 billion online visits made on a smartphone versus 5.8 billion on a PC, the report cited that device usage varied by time of day and search category. Up to 60 percent of consumers used mobile exclusively to make a...