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  1. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    Ultimately, 40 percent of UK mobile users make a purchase within the day, as compared with 56 percent of US mobile searchers. While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are...

  2. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    Recently, Mike King at iAcquire told me that his team has a standing 30 minute brainstorming session every single day. Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to focus on quality content.