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  1. SEO Is No One-Trick Pony

    At the end of the day, we are not optimizing for "rankings. At the end of the day, if I’m the customer, I want money. PR "back in the day" may have strictly referred to "submit press releases to gain links," but that has certainly not been the case...

  2. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    CYBER MONDAY (#1 Shopping Day) BLACK FRIDAY (#2 Shopping Day) By day? Today we’re diving into the top two shopping days with a 24-hour breakdown of search activity level for each day. RANK IN SPEND EVENT DAY 1 Cyber Monday Monday 2 Black Friday...

  3. "Content Performance Marketing" – 3 Steps to Future Success

    But the demand for types of content is changing every day, and the audience you serve expects more than ever before. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers...

  4. Centralizing Location Data: 3 Steps to Local SEO Success

    Lay the groundwork for people to successfully find the business when searching, regardless of device, location or time/day After five years of growth in the north Chicago suburb of Evanston, my company outgrew the space and recently relocated to...

  5. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    I know, but businesses do it every day. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together that marketing ebook or using animation to tell stories in...

  6. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp has maintained since day one that its rating and review system is fair and unbiased and that it does not tamper with the ratings of a business that declines paid advertising. The owners of the Santa Barbara, Calif.based Cats and Dogs animal...

  7. Social Customer Service Secrets to Avoid Negative Search Results

    Not as a make-up for doing something wrong, but as a random act of kindness just to make their day and acknowledge them for whatever you can think of, like being your 10,000th Twitter follower or being the 10th customer to order a certain cup of...