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Dax Hamman

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  1. 6 Types of Retargeting Every Marketer Should Know

    During the “PPC Beyond Search” panel at SES San Francisco 2012, Dax Hamman broke down six different types of retargeting every marketer should know. When it comes to the topic of retargeting, most marketers instantly think of search retargeting...

  2. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    We asked Dax Hamman, CRO at search retargeting media buying platform Chango, for a simple real-world example of how a business could better collect and utilize cross-channel data, without undergoing a major structural overhaul or venturing into...