During the “PPC Beyond Search” panel at SES San Francisco 2012, Dax Hamman broke down six different types of retargeting every marketer should know. When it comes to the topic of retargeting, most marketers instantly think of search retargeting...
We asked Dax Hamman, CRO at search retargeting media buying platform Chango, for a simple real-world example of how a business could better collect and utilize cross-channel data, without undergoing a major structural overhaul or venturing into...
Dax Hamman, CRO at Chango - @daxhamman Hamman: Being involved in a conference such as SES has multiple benefits, primarily around networking and learning. Hamman: Crossing The Digital Divide - The Leap From Search To Display on Day 1.
Dax Hamman, CEO of search retargeting firm Chango, believes Google avoids using search data because of the perception that it's become too large. While no official estimates exist on the size of the search retargeting segment, Chango's Hamman...
