SEM author, speaker and consultant David Szetela discussed the new display network interface tab, targeting moved to ad group level, multiple targeting options beyond “keyword” and “placements”, and exclusion settings.
David Szetela shared a good rule of thumb: all of the keywords in the ad group should have at least two words in common. Like a physical for your account, good auditing helps to catch bad habits and some warning signs before costs spiral out of...
My friend David Szetela from Clix Marketing (one of the first beta testers for this platform) visited us in Montreal last week. Szetela took the time to show me how easy it is to create Twitter campaigns, and how he uses Acquisio to build cross...
For more great tips on successful content network campaigns, check out David Szetela's free e-book, "Customers Now. Advertisers had little control over where ads appeared; there was no transparency in terms of reporting; the Placement Performance...
Highlights from David Szetela and Joe Kerschbaum's new PPC book, Pay-Per-Click Search Engine Marketing: An Hour a Day. Search Industry Google Buys Schedule Management Startup Plannr - TechCrunch Plannr is a social calendar that allows you to...
Pay Per Click Search Engine Marketing: An Hour A Day" by David Szetela Day in and day out, we're all trying to improve results and move from our current profit to our potential profit. As paid search marketers we tend to divide our time into three...
Anyway, we have Simon Heseltine (AOL Inc.moderating an All-Star line up: Dave Snyder (Blueglass), David Szetela (Clix Marketing), Mark Jackson (VIZION Interactive), Alex Cohen (ClickEquations), and Ariel Bardin (Google).
David Szetela, co-author of Pay-Per-Click Search Engine Marketing: An Hour a Day. David Meerman Scott, author of The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers...
Additional new courses being presented by Market Motive include such topics as paid search, taught by PPC guru and Market Motive faculty member, David Szetela of Clix Marketing. One of the big reasons marketers go to trade shows is to see new...
Google AdWords new ad formats and some preliminary results from host David Szetela. At some point, Szetela asked, "What's better -- SEO or PPC? During Search Engine Strategies Chicago in December, I had the opportunity to share a table and more...
Yes, that's Clix Marketing's David Szetela and Bruce Clay's Bruce Clay bantering back and forth in the Webmaster Radio booth. About 2,100 people are attending SES Chicago 2009, up from last year. The top story on Day 2 was the morning keynote by...
David Szetela, author of Customers Now: Profiting From the New Frontier of Content-Based Internet Advertising. For those of you who want to join in the chorus, they are: "nine trainers training, eight days a-learning, seven tracks amazing, six...
If you're not familiar with Conversion Optimizer, Search Engine Watch expert David Szetela did a nice write-up of the tool last January. Today's Top Story: JasonTabeling Geo-Targeting Isn't Just for Local Businesses Anymore SEW EXPERTS: PROFITABLE...
If you're not familiar with Conversion Optimizer, Search Engine Watch expert David Szetela did a nice write-up of the tool last January. Google has opened up Conversion Optimizer to more advertisers. The AdWords tool is now available to those who...
David Szetela, CEO, Clix Marketing You only have a couple of weeks left to submit an entry to this year's Search Engine Watch Awards. The deadline is July 17, 2009. The objective of the SEW Awards is to recognize excellence, as well as inspire...
David Szetela (@Szetela) It's #followfriday on Twitter, that day when you spam your followers with lists of names you drop to impress them.or something like that. In theory, the idea is good: share some of your favorite Twitterers with your...
David Szetela Today's Top Story: PPC Content Advertising: The Latest Tips and Best Practices SEW EXPERTS: PROFITABLE PPC Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings.
The 33rd and final installment of my Search Engine Watch "Content Advertising" column was published in June 2008. Since then, great progress has been made in the capabilities of the search engines' offerings, and in my understanding of best...
A "Power PPC Advertising Clinic," which will be held from 2:00 to 3:00 pm by David Szetela, CEO of Clix Marketing. Dave Naylor Search Marketing," which will be held from 3:00 to 4:00 pm by, wait for it, David Naylor, SEO of Bronco.
Continue reading guykawasaki & Lucille Ball: Personal Channels & Social Media Success Posted by David Szetela Mar 19, 2009 My wife is a prolific generator of content. Today's Top Story: TimAsh The Decision-Making Funnel, Stage 1: Awareness SEW...
