As David Ogilvy wrote 30 years ago in "Ogilvy on Advertising", "Researchers have not yet found a way to quantify the effectiveness of emotion, but I have come to believe that commercials with a large content of nostalgia, charm and even...
Successful companies in social media act more like Dale Carnegie and less like David Ogilvy -- listening first, selling second. Welcome to the Social Media Revolution. Consider the following: By 2010, Gen Y will outnumber Baby Boomers -- 96 percent...
Successful marketers will be more like Dale Carnegie and less like David Ogilvy; listen first, sell second. Social media has overtaken pornography as the number one online activity, according to Hitwise data.
Ogilvy Public Relations Launches Social Media RSS Dashboard Posted by Nathania Johnson Jan 9, 2009 Ogilvy Public Relations has launched The Daily Influence, something they call a social media RSS dashboard.
Google has also been is poaching from the top ranks of agency creative talent, such as hiring Ogilvy & Mather co-President Andy Berndt as managing director of its Creative Lab. Armstrong, Penry Price, Google's director of North American sales, and...
In the 1960s, David Ogilvy, founder of Ogilvy & Mather, one of the world's most successful ad agencies, criticized the lack of creativity among his Madison Avenue colleagues by reminding them 'the consumer is not an idiot, she is your wife.
