The anxiety attached to the still-healing economy encourages marketers to bet more on 'sure things'--and the ability to measure Internet ads, especially search, makes them more sure than most traditional ad spending," said David Hallerman...
Continue reading eMarketer Report Says Keep Video Ads Short and Relevant Posted by Greg Jarboe Oct 6, 2009 David Hallerman, eMarketer senior analyst, has just written new report entitled, "Marketing to the Online Video Audience.
Continue reading eMarketer Report Says Keep Video Ads Short and Relevant Posted by Greg Jarboe Oct 5, 2009 David Hallerman, eMarketer senior analyst, has just written new report entitled, "Marketing to the Online Video Audience.
David Hallerman, eMarketer senior analyst, has just written new report entitled, "Marketing to the Online Video Audience. Hallerman thinks this audience perspective can shift if marketers increasingly implement two key concepts.
David Hallerman, senior analyst at eMarketer and author of the new report, says, "Next year, there will be slightly slower growth, due to the still-struggling economy and the fact that advertisers are working out the best ways to do online video ads.
The fact that they're continuing to do so well emphasized their dominance in the paid search space," said eMarketer Analyst David Hallerman. It's likely you've heard about Google's earnings announcement that beat all estimates.
