But not too long after the blasts in Boston, there was a blast of a different sort on Facebook from social media thought leader Peter Shankman in reference to a tweet from David Armano, managing director of Edelman Digital.
Image Credit: David Armano However, all industries come to maturity, and our industry is no exception. If we don’t prepare for it today, we won’t be around five years from now. This current “high” has been found in almost every marketing industry...
A measurement framework aligns KPIs (Key Performance Indicators) with criteria to measure against, according to #ProBook’s David Armano. Weintraub’s Chapter 2, along with #ProBook’s Joe Chernov and Armano, emphasize the criticalness of setting Key...
