When Google announced their move to enhanced campaigns in February, many thought that Google had gone too far. Pundits said that it was a sign that their empire was sure to crumble. Who was Google to treat advertisers and agencies this shabbily?
I often hear the following from marketers: "I tested my ads six months ago and we learned that 'Free Shipping and Returns' works better than anything else. It isn't that surprising that all things being equal at that time, that the specific...
When thinking about how to manage an emerging (and growing! product listing ad (PLA) channel, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO know-how or someone who is an expert at managing the SEM...
GigaOm's Om Malik recently wrote a great post about how data without soul is meaningless. Essentially, in a world where everything is quantified to the n-th degree, being solely dependent on numbers often obscures our ability to make reasoned...
To start with, not every brand has the recognition of eBay as well as the SEO chops to be in high ranking for every class of products, so eBay will suffer less than most by removing paid search, noted Dave Schwartz, VP of client services at DataPop.
Every single tome on the subject of copywriting will tell you that your ad copy requires a singular call to action – the idea that in order to make your copy more successful, you should tell the consumer exactly how and when you want them to...
PLAs are hot! We’ve been hearing that consistently since Google Shopping switched to a fully paid marketplace in October. This channel is suddenly akin to the early days of paid search where you could likely generate positive ROI just by turning it...
Have you stopped doing consistent ad testing in PPC because the results of your tests couldn't be replicated over the long term? It could be that you're committing one or more major errors when setting up your tests, thus invalidating the results.
In a recent conversation with DataPop’s Tal Halpern (Marketing) and Dave Schwartz (Client Services), I had the opportunity to pick their brains. Basically, we take the best of what advertisers have done previously, in addition to their own data...
Twitter – Dave Davies: CEO of Beanstalk SEO (I had to include myself somewhere in the list) Twitter – Dave Naylor: Head of Search Marketing at Bronco.co.uk. Twitter – Barry Schwartz: CEO of RustyBrick, Executive Editor of Search Engine Roundtable.
Our industry has weighed in on this article as if it were another installment of Dave Pasternak's annual controversial traffic generators. Sounds exactly like Dave Pasternak. Barry Schwartz's counter was good, as was Aaron Shear's reply about C...
Lee says, “Organic Listings Forum with Mike Grehan moderating and Jill Whalen, Dave Naylor and Greg Boser on the panel. Barry Schwartz of Search Engine Roundtable covered the Orion Panel: Getting Vertical Search Right.
Strike Point - Dave Naylor The Pulse - Barry Schwartz Lee Odden over at Top Rank Blog asked a number of search marketers for some input on what they consider to be the better search podcasts. Using that information he has started a poll of the top...
New SEMPO officers include: Chairperson: Gordon Hotchkiss, Enquiro (Chairperson since 2006) President: Jeffrey Pruitt, iCrossing (VP in 2006)Vice President: Dave Williams, 360i (Secretary in 2006)Treasurer: Dave Fall, DoubleClick (new to board in...
Dave Pasternack – Master Chef Extraordinaire, WebGuerrilla So if you searched for "Barry Schwartz's site," for example, Google might offer several popular internal site links as part of the search results, as has become common in some instances.
Dave Naylor, owner and SEO expert at Bronco, also known as DaveN Search Engine Roundtable (8.2) -- Barry Schwartz their top users' page plainly displays the statistics. Technically, this is the ninth day of Christmas -- as well as the first week...
Dave Naylor; The Search Marketer's Guide to Digg, where he explains the difference between the Digg.com editorial process and search engines editorial process. It all comes down to the human editorial authority," and I quote;
Jeremy, Aaron Wall (SEO Book), Dave Taylor, Lee Dodd and Andrea Schoemaker will be the individuals running the conference. ShoeMoney, aka Jeremy Schoemaker, has informed me of an event he is co-running named Elite Retreat.
South Coast Golf - Golf lessons from "Hall of Fame" PGA Tour professionals including Dave Stockton, Ben Crenshaw, Tom Kite and many others. What can you expect? More than "45 new video-on-demand content channels with thousands of hours of video...
Vanessa Fox, Google Engineering, from the Inside Google Sitemaps blog posted a comment at Dave's blog explaining why a the Sitemaps query stats may say you come up for a popular term even though you don't mention that term or phrase on your pages...
