In the age of social media the attention that business blogs used to have is diminishing; traded for the instant gratification and ease of tweeting and posting short pieces to Facebook with a picture of your latest product or special of the day.
Search Engine Watch covers a lot on the topic of analytics. From using Advanced Segmentation to get a better idea of you “not provided” and “not set” traffic to a wide array of specific subjects that are invaluable for advanced users.
Author's Note: If you haven’t read Dave Davies’ hilarious post, "An Open Letter to Google", please read it before you read this post. It served as a great inspiration to the following few paragraphs. On the heels of Google’s earnings announcement...
Optimizing your website is a balancing act. On one hand, you have the search engines and their need to understand what your website or specific page is about and have it fed to them in a manner that they can prioritize properly.
Dear Google, While I need to talk to you about a few issues, I believe it's only fair to begin this letter with a genuine thank you. For years you have provided a very solid set of search results and your market share reflects a true talent for...
Search engines – webmasters and search engine optimization (SEO) professionals follow their guidelines for the highest possible rankings on them; paid search marketers pay to be featured on them; and users turn to them when they’re searching for...
Every SEO professional reading this who's had more than one client has undoubtedly been faced with the following statement, "I know you got my rankings up, but when do you expect to see my PageRank increase?
Let's begin this article with my bias; I use Google but I genuinely appreciate Bing. When Bing first launched it was, in no uncertain terms, a pretty lackluster search engine when one compared it to the gorilla in the room.
It was announced on Aug 8 that the New York Times is in talks to sell its Internet property About.com. The New York Times acquired About.com in 2005 for $410 million dollars from Primedia Inc. News of this sale propelled New York Times' stock to...
Some believe that the world of search engine optimization (SEO) is changing in the post-Panda world. A belief that content has suddenly appeared on the radar as the end-all, be-all of ranking highly on the search engines is discussed on virtually...
”Internal Linking to Promote Keyword Cluster” explained the math of how strength passes internally between pages of a website and how it can be influenced with a focused and planned internal linking structure.
In “Keyword Clustering for Maximum Search Profitability” we discussed the idea of clustering keywords and how doing so can increase the speed and effectiveness of your link building efforts. The article was based on the principle of passing...
In “How to Find Profitable Keywords For Your Website,” we discussed methods for researching and logging your keywords, determining the relative profitability per phrase and touched on the need to schedule your targeting to help produce a faster ROI.
There is no more important step in the search engine optimization (SEO) process than keyword research. The most successful SEO campaign can provide lackluster results if the wrong keywords are targeted or the keywords are targeted in the wrong order.
Big credit goes to Dave Davies of Beanstalk SEO for helping to create our list of searches and for running all these searches for us. When you conduct searches on Bing, you’re actually more likely to see Wikipedia prominently in your search results...
Twitter – Dave Davies: CEO of Beanstalk SEO (I had to include myself somewhere in the list) Twitter – Dave Naylor: Head of Search Marketing at Bronco.co.uk. So how is one to sort through everything out there, separate the good from the bad, the...
The visitor is no longer just a conversion metric but is now a factor in how well, when and where a website ranks, said Dave Davies, CEO of Beanstalk SEO and SEW Author. With the recent changes on Google from Search Plus Your World to the addition...
Dave Davies wrote a nice post earlier this month on better understanding not provided search referrals which might be of added value in this process. According to the 2012 B2B Marketing Benchmark report by MarketingSherpa, three of the top four...
If you didn't notice the Search Engine Watch article from October 19, 2011 discussing Google's decision to encrypt the referrer information for logged in users (including query string) you've most likely noticed the result: the ominous “not...
As a speaker at SES Toronto this year, I had the distinct honor of accompanying Dave Davies, Thom Craver and Terry Van Horne on a panel to discuss the impact of Google Panda, and long-term strategies for SEO success.
