Dave Carroll

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8 Tips to Avoid Social Media Disaster

Dave Carroll’s viral “United Breaks Guitars” video has attracted over 10 million views on YouTube. That’s enough to have bought Dave 80,000 of the Taylor guitars that United refused to replace. Amber Mac's Keynote at SES Toronto 2011 was almost...

by Jonathan Allen • Published June 17, 2011
Youtube • Social Media Strategy • Dave Carroll • United Airlines • Facebook • Tom Dickson • Taylor Guitars • Fair Trade
Authenticity in Social Media: Don’t Get Mad, Get YouTube

Finally, there’s the now classic YouTube protest video, “United Breaks Guitars,” was made in July 2009 by Canadian singer/songwriter Dave Carroll. In the spring of 2008, Dave and his band, the Sons of Maxwell, were traveling to Nebraska for a one...

by Greg Jarboe • Published June 13, 2011
Youtube Video • United Airline • New York City Police Officer • Casey Neistat • United Breaks Guitars • Amber Mac • The Times Newspaper • Dave Carroll • Ses Toronto • Delta Airlines