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Dave Carroll

  1. Why Social Media Listening is Important for Brands

    Taylor Guitars was listening and identified peaks in conversation, which led them to Dave Carroll's protest song on YouTube. The song chronicles an incident of how Dave's guitar (which was a Taylor Guitar) was damaged due to attendants of United...

  2. Authenticity in Social Media: Don’t Get Mad, Get YouTube

    Finally, there’s the now classic YouTube protest video, “United Breaks Guitars,” was made in July 2009 by Canadian singer/songwriter Dave Carroll. In the spring of 2008, Dave and his band, the Sons of Maxwell, were traveling to Nebraska for a one...