Consumers are making more of their purchasing decisions on mobile devices – whether on a smartphone or tablet – in addition to making it one of their primary channels to research products. A recent survey by Telemetrics and xAd showed that 50...
Consumers are spending less time on traditional search engines and more time on shopping engines like Amazon. Thirty percent of all product searches now begin on Amazon as opposed to 13 percent on Google according to Forrester Research, and...
Without a doubt, 2013 will be even more challenging for search marketers to break through the noise and engage with their audience. The amount of information and the fragmentation of online consumer channels will continue to grow exponentially and...
Subscribers to a news alert about “big data” will receive no less than 10 new articles per day. Search marketers may scratch their heads and wonder what’s new as search is the granddaddy of big data. And yet there are innovations in big data that...
Consumers go to social networks and search engines to access content on the web and are inundated with information,” de Datta told us. Led by CEO and co-founder Raj de Datta, the company developed a web relevance engine (WRE) that analyzes over a...
