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  1. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    You can actually think of it like a dating site. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why...

  2. Microsoft Snipes (Only) at Google Over Browser Settings Circumvention Controversy

    If I turn on a TPL that allows a particular site, does it unblock third-party cookies that would otherwise be blocked? Microsoft uses a 'self-declaration' protocol (known as “P3P”) dating from 2002 under which Microsoft asks websites to represent...

  3. Valentine’s Day 2012 Ideas for Marketers

    Include Seasonal References: Affirm what the searcher is looking for, for example, “New year, new love” and “Find Valentine’s Love” work better than “Online Dating Site”. Dating Valentine’s Day is the second most popular gift-giving holiday (behind...

  4. Google Trying To Buy Content Network

    Interestingly, the company has over 5 million subscribers, according to the site, yet the Wall Street Journal said it "was struggling to generate meaningful amounts of revenue from advertising, according to industry executives, and recently raised...

  5. EU Asks Advertisers: Does Google Manipulate Its Search Results?

    Is your company aware of the existence of the features in Google's natural search-ranking algorithm which, in your view, might penalize the ranking or display of your vertical search Web site pages? Antitrust complaints were originally filed by...