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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If you're a dating site and you have links from the finance sector, it looks unnatural - Google has gotten much better at identifying topical relevancy and it's more about engagement on-page now, which means you need a targeted audience to...

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    There seems to be a consensus on the origin of hashtags and most people attribute the proposal to use hashtags in tweets to Chris Messina, through a tweet dating back to August 23, 2007. I was watching the Super Bowl (#GoHawks) when my wife asked...

  3. Interactive 4th of July 2013 Google Doodle Takes You on a Road Trip Across America

    Speaking of past Google Doodles, here's a look back at all of Google's July 4th holiday celebrations dating back to 2000. It's Independence Day in the U.S.which observes the signing of the Declaration of Independence.

  4. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Speed Pitching, Better Than Speed Dating? Journalists, move over. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing. When SEOmoz announced the rebranding move to...

  5. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    You can actually think of it like a dating site. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why...