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  1. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    Also contemporary events and scandals were incorporated such as Arnold Schwarzenegger becoming Governor of California and the rape scandal surrounding the head of the IMF. Buzzman used the same process of running focus groups, but expanded from...

  2. SEM Brand Reputation Management

    The "wax beads," which look a lot like candy, were found to produce an effect similar to a date rape drug when consumed. The Aqua Dots disaster continues. Adding children's toys to a growing list of inferior products coming in from China, and...