Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix and Epsilon. A consumer-packaged goods marketer can, for example, target heavy buyers of children...
It said that using the Atlas platform in conjunction with Facebook partners Nielsen and Datalogix will help advertisers compare their Facebook campaigns to the rest of their ad spend across the web on desktop and mobile.
If you don't have you own data, 4Info works with a wide array of data partners such as Acxiom, Nielsen, and datalogix. The mobile device is the single device that follows a person around at all times.
Facebook has announced a new partnership with market analytics firm Datalogix, designed to measure how often Facebook's 1 billion users see a product advertised on the social site, then complete the purchase in a real-world retail store.
