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Databases

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  1. Evolution in Digital Marketing Skill Sets

    A solid understanding of application frameworks, cloud computing, and relationship databases will help fast-track marketing software implementation and effectiveness. This is an exciting time for those working in the advertising and search...

  2. Financial crime body tightens rules on company ownership

    It also suggests using existing information from stock exchanges, or tax and commercial databases to identify the true owner of a company. New guidance for countries to address money laundering and terrorism funding

  3. Why You Need to Own Your Data & Digital Assets

    There are often legitimate reasons to invest in custom development to address complex business demands or integration with proprietary databases and/or applications. Even if you decide to make the transition from a privately developed website or...

  4. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Want to scan for the ability to inject your code into the vulnerable SQL databases and not one, but into several 100,000 sites fast, there you go. Applies to SQL injection of databases too). Though there is a lot of crossover, Black Hat has become...

  5. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Over the years, the digital ad industry has had the ability to tie campaign exposure to in-store sales through the use of anonymized database matching between online panels and household-level sales databases (e.g.supermarket loyalty cards).

  6. A Revealing Look at Top Valentine’s Day Searches – From Gifts to ‘Die Hard’

    In January, ads for Valentine’s Day terms overall were prevalent in both Google and Bing databases. Ah, Valentine’s Day. It’s the beloved holiday full of hearts, flowers, candy, and of course searches and ads that hopefully lead to that perfect...