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Databases

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  1. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Want to scan for the ability to inject your code into the vulnerable SQL databases and not one, but into several 100,000 sites fast, there you go. Applies to SQL injection of databases too). Though there is a lot of crossover, Black Hat has become...

  2. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    Commonly known to most as photos, videos and social media, "unstructured data", has pushed the creation of non-relational databases. Big data enables the prediction of behavior by allowing patterns in metadata to emerge from the data, rather than...

  3. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Over the years, the digital ad industry has had the ability to tie campaign exposure to in-store sales through the use of anonymized database matching between online panels and household-level sales databases (e.g.supermarket loyalty cards).

  4. A Revealing Look at Top Valentine’s Day Searches – From Gifts to ‘Die Hard’

    In January, ads for Valentine’s Day terms overall were prevalent in both Google and Bing databases. Ah, Valentine’s Day. It’s the beloved holiday full of hearts, flowers, candy, and of course searches and ads that hopefully lead to that perfect...

  5. Government SEO is Broken

    The federal government, under the leadership of President Obama and Federal Chief Information Officer Steven VanRoekel, has launched a wide-ranging rethinking and consolidation of federal websites, domains, and databases.