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Database Marketing

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  1. 3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search

    The early days of search required that users query a search engine in query -> database format. That is, to extricate relevant results, the user must phrase the query in such a way that the machine can understand the request, query the database...

  2. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    For example, if you send an email out to your database, then you should create a specific remarketing audience for those visitors. Review Your Shipping Requirements: You need a strategic plan for a sustained marketing effort throughout the season...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Whereas acquisition presents a lot more challenges on the email side, there's gold in the database for people that are already existing customers and who are opted-in to your program. Jenkins went on to discuss some potential uses of your email...