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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    One of the advantages of using link analysis, as opposed to say a media database is one of context. Majestic's new Topical Trust Flow promises full web categorization. The feature has lots of potential: this article shows how it can be used to...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can we integrate the local CMS with our internal database? Can they be customized based on one or many database fields? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    We discovered that there were many duplicate leads in our CMS database. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing statistics and deciphering what is influencing their campaign performance.

  4. Yelp: Court Ruling on Anonymous Customer Reviews 'Could Have a Chilling Effect on Free Speech'

    In its complaint, Hadeed alleged that it tried to match the negative reviews with its customer database but could find no record that the negative reviewers were actually Hadeed customers. A U.S.court has ordered local business review website Yelp...

  5. Google Algorithm Tweak Tries to Squash Mug Shot Websites

    These websites often have a database of thousands upon thousands of images, ranging from the Average Joe to celebrities like Lindsey Lohan. If you've ever been arrested, whether or not you are guilty of the charges, your mug shot may be online.