If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside. Segment Contributed by: Pamela Nelson is the Senior Director of Analytics...
Advertising can, and should, enhance content discovery in a seamless and effective manner," CEO Marissa Mayer wrote in a post announcing the new ad format. Scott Burke, SVP of advertising and data platforms at Yahoo, said an industry trend and...
If you write a blog post, you’ve got something to say, you’re not just creating words and synonyms. Bing Business Portal is Now Bing Places for Business – Bing Webmaster BlogYour business data should be migrated over automatically.
We wrote a detailed post about how to perform a content audit and establish an inventory (you can download our template here). But, this post isn't a lesson in SEO. This section deserves it's own post, but there are a few things to point out.
Facebook Expands Promoted Posts Option To ‘Everyone’ – AllFacebookAdmins can now promote a post to "Everyone on Facebook," which includes the people who Like your page and their friends. Bringing Google+ Comments to Blogger – Official Google...
You could list all your social profiles, blogs and websites, post photos and videos, map places you've lived for your entire life, provide your address and contact information – all in one spot. Some thought it was just the search giant taking...
Expect this process to accelerate now the search giant has so much data on "spammy links" and swathes of link profiles getting knocked out overnight. I asked a few prominent SEO professionals their opinions on what the key indicator of spam was in...
If you’re publishing recaps of any of these sessions, post the link in and a comment below! Optimizing Second Screen Engagement: Trends, Data and Insights (Day 2) Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to...
Scroll further and you also see different images of the president beside links to The Huffington Post and Biography.com. The Washington Post, Fox News and Time pages also have mixed results. Using Google's Structured Data Testing Tool to look at...
Remember to complete the circuit by adding a link to the guest blog post itself in your “Contributor to” links. Ripples provides a visual guide to who has publicly shared a post or URL and the comments they’ve made.
This post won't cover every coding problem you can find that impacts SEO, but it does cover some of the most common issues you're likely to encounter while performing technical SEO audits, as well as some next steps and recommendations.
This certainly gives a sense of the popularity, and perhaps the importance, of a given post. Let's talk a look at an example post: In fact, I think of rel=author as the markup/signal that Google created for the purpose of finding a meaningful way...
Are the sites that link to your pages relevant, trusted, and credible domains, or are they chiefly derived from $50 guest post bio links in irrelevant content on irrelevantly themed sites? Structured data may not impact your on-page users, but it...
My January Search Engine Watch post covered how Google Analytics has integrated social media data, and conversion reports to enable brands to calculate ROI. The first of 25 million organic results you see the Search Engine Watch the post I wrote in...
When people on the go search for businesses, they typically need directions to the nearest locations, phone numbers and other details, increasing the importance of data availability and accuracy. Multi-location brands often lack the bandwidth to...
What's more, the web of the world is powered more by big data. Link Building in a Post Penguin World #seslon #seslondon - State of Search The world used to use search as a gateway to documents kind of like a library, but now it's what he calls a...
Accurate, timely SEO data is required in order to make great decisions about what to do next to a web presence in order to make improvements for organic search. The research project then went on, “to convert the backlink data that it gathered into...
Those letters were so incredible that I ended up writing a blog post covering some of the quotes from the students. So, similar to my first post on this topic, I’m going to let the students’ comments speak for themselves.
Make friends (even more so) with your developers and get their input on how to open up your data and web services. to seek out and engage with app developers who may benefit from your data or web services.
Will Super Bowl advertisers be able to dial in the previews and extend the post-Super Bowl bump this year? The Adobe Digital Index data suggests that marketers should be saying “yes” and “yes” to these questions.
