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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    That means if your image is ranking No.the data doesn't mean that your Web page is ranking in the Top 10. GWT doesn't differentiate in Web presence data. The unfortunate reality today as a result of secure search in terms of content marketing and...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as it was in 2013. In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a...

  4. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Do you have data that would further their research? The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not one big soap box. To be influential on the social web means you produce...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Use your competitor's data to find profitable keywords. We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? I'm going to show you what spying data can actually help you improve results.