For example, ROI can be attributed to keyword data and used to identify phrases from leads that are closer, or farther away from the decision process. This data can be extremely useful, not just for increasing engagement and conversions at the...
Announced at Google I/O 2010, Google BigQuery is a web-based service where you can analyze immensely massive data sets using Google's servers to crunch the numbers. Google is now giving Analytics Premium users the ability to use Google BigQuery to...
If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside. Segment Contributed by: Pamela Nelson is the Senior Director of Analytics...
CQM is a quality assurance algorithm, of sorts, based on data the company has collected and analyzed over “four years and a 150 million pages,” said Joelle Kaufman, head of marketing at BloomReach. For example, if your site has inventory of black A...
You know from your website, YouTube, and Vimeo traffic data which videos are most popular, so only include those on Pinterest. Use image tagging tools such as those from startup Stipple that automate the tagging of images as they travel throughout...
We're juggling projects, clients, deliverables, deadlines, and tons of data. With all of this data usage, phones can get clogged up with clutter pretty quickly. Clean Master is the go to app for securely cleaning all of your private usage and...
Your audience data and web analytics can hold the key to understanding what kinds of stories told in which form(s) are the most likely to lead to discovery, engagement, and sharing. Audience research involves gathering and analyzing qualitative and...
In the last decade, search marketers have been faced with a gargantuan amount of online data and web analytics, and technologies that have helped process the information have barely allowed them to keep pace.
Calling it the next wave of the Bing It On Challenge, Bing has tossed out a lot of data suggesting that people continue to be surprised when they realize they choose Bing over Google and how "impressed" they are with Bing's results.
If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the Local Search Association and comScore that show mobile, local, and apps are the trifecta in web marketing.
Scott Burke, SVP of advertising and data platforms at Yahoo, said an industry trend and internal strategy are coupling to drive the new performance-based native advertisements. By leveraging the data it holds on its users and their personalized...
Going forward, the EFF said that it hopes social networking sites and web application developers will continue to work to make sure that users are given protections and that data is handled responsibly when working with governments.
This data set can be critical for SEO-specific web pages like blog posts or viral marketing assets, usually meant more so for driving traffic and link acquisition, as opposed to direct leads. How do you measure SEO performance now that "not...
Transaction intent data is comprised of all the information people reveal when they interact with other sites across the web, from the time they spend on a page to the items they put in shopping carts.
That's why I created the ‘Hands-off, No-brainer, Protect Your Vital Data from Criminal Scumbags' program for small businesses. Also, any system that you choose needs to be configured so that it doesn't prevent you from doing the things you need to...
Facebook usage data reveals just how ‘depressingly stereotypical’ your life probably is – VentureBeatWolfram|Alpha studies people on Facebook, apparently finds them boring and stereotypical. Bing Business Portal is Now Bing Places for Business...
Define Need States: Use the survey process, in-house questionnaires, and other customer-related data to come up with need states. They present this data via the Facebook Ad Creation Tool. Leverage audience market data, survey results, and need...
Rich Snippets & Structured Data Structured Data Testing Tool Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization.
The Guardian shares more data on their reader, and it's especially interesting to see that tablet users tend to use the desktop site more than either the mobile site or the tablet apps available. If you don't have enough data to base your strategy...
SEOs need to stay technically minded and data-driven. Vendors like UBL can be a real help here by providing bulk management and verification of local data. Site audits should address the underlying content structures (meta data, value lists...
