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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Channel data must not live in silos, so marketers should leverage the intent signals found across channels like search and social to better target audiences and optimize their programs. Then, marketers can supplement FBX with performance data from...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    The type of strategy you select will depend on how much data you are currently getting from your Floodlights, but here are some that are worth considering: The best thing about it is that advertisers have full control – and they're not waiting on a...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    Can they give data-driven or experiential justification for specific design approaches? Data-Driven Design An expert UX designer can provide data-driven and experiential justification for every design decision instead of merely following the crowd.

  4. gShift Gives Marketers Additional Ways to Track Content Performance

    And it’s not just activity on the site that can be tracked either; data points about the brand’s entire Web presence can be gathered with the content performance tool, such as if the brand was being blogged about on other websites.