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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations at ClickZ Live New York were varied (and at times brain busting). Data points from Bing Ads showing broad match is changing.

  2. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    For visualization purposes, the screenshots below are from Conductor Searchlight, but there are other ways to find this data. Looking at the data and parsing the follow-up interviews, superstars consistently told us this about content creation:

  3. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    Communicate Intelligence With Data Visualization Tools An application like this can be highly effective in expanding on the limited visualization that Google Analytics offers to communicate website statistical data related to SEO, content marketing...

  4. How to Create Compelling Content Based on Learning Styles

    Data visualization Logical learners retain info by using logic and by applying patterns to help organize the data. Visual, or spatial learners, prefer to use their eyes to absorb pictures and images and make use of colors, maps, and diagrams to...

  5. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    Better than describing it is to view this visualization of how it played out on Twitter. Lunenfeld will share some new data and examples that show where second screen activation is headed in 2013. Lunenfeld’s morning keynote on Wednesday, March 27...

  6. Visual Storytelling: The Key Weapon to Content Marketing

    An entirely different, but highly related aspect of this conversation also includes the concept of data visualization, most often exemplified in infographics. Thanks to social networks, we’ve naturally been driven to a host of metrics that include...