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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Many search marketers have learned the value of reporting on KPIs such as return on investment (ROI) or return on advertising spend (ROAS) to understand the profitability of their campaigns. It’s time to move beyond these surface-level signals and...

  2. How Can SEOs Sell "Shiny, Sexy" Search?

    Often, getting clients to recognize the value of SEO is about "humanizing data" or explaining how search can "make [clients’] lives better. However, stressing the value of search for product testing and development isn’t always enough, Saify said...

  3. Evolution in Digital Marketing Skill Sets

    They bring value to the table by creating efficiencies in management and with their ability to connect the dots of information that allows marketers to make better decisions. But their value cannot be overshadowed by their complexity.

  4. UBS dominates listed products in Switzerland

    The value of the ETC swap is reflected in the net asset value of the fund. We've done ‘3D printing' and ‘big data'," says Grob. UBS made helping active managers a priority for its structured products business in Switzerland this year.

  5. AIFMD: hedge funds reported to be struggling with reporting

    Although these costs may be charged to the fund entity, it will impact the net asset value performance numbers and may lead to further challenges in raising capital. BNP Paribas's reporting service involves collecting data from its own systems and...

  6. Writing Your Way to the Top of Search and Social Results

    Organic content still has value on Facebook, and Pages that publish great content — content that teaches people something, entertains them, makes them think, or in some other way adds value to their lives — can still reach people in News Feed...

  7. Cutting edge intro: Righting wrong-way risk

    It's like simulating an unconditional value along a path and then destroying this path for no reason. Its modelling inherently suffers from data shortages because default or near-default events – which form key inputs – are too few to form a...

  8. Markit venture is first casualty of US swap flop

    I'm not sure the market was convinced about the value of the hub model from the very beginning," the source adds. The hubs have most value for platforms on which both dealers and clients are trading – the latter are more likely to breach their...

  9. Search Engine Marketing Checklist for Hotel Marketers

    Unless a hotel booking engine website has a stronger brand value than that of major competitors – where the majority of Web traffic will be direct traffic – the most effective channel for generating optimum traffic is from search engines.

  10. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    A year-end white paper, predictions for 2015, a special webinar, or something else of value would be one way to thank them for their business in 2014 without being too creepy. Some B2B advertisers might find that their business doesn’t drop off at...

  11. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    SMBs should look for tools that will help segment customers for whom their business can provide a niche value. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing ads...

  12. Introducing the Local Marketing Adoption Curve

    At this point, there should be no question about measuring the value of local. During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any...