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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    It strongly discourages the posting of thin, rehashed or inauthentic content that doesn't provide substantial value to readers. Doorway sites are essentially a bunch of sites created with the sole purpose of driving traffic to one particular...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...

  3. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    This new reporting from Facebook is game-changing in our ability to understand the consumer journey and correctly value and budget our mobile ads efforts. Linking login data might be the most precise way to achieve cross-device tracking, but it’s...

  4. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Nothing of value dies. Data Insight Extracting Key Data From Social to Inform Content Strategy Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career in print...

  5. What Marketing Executives Say About Content Targeting

    When we put these findings alongside marketers’ response regarding the approach they think they should be taking with their content, we see that even greater a percentage believe in the superior value of smaller amounts of more researched content.

  6. Survey Says: Stop Making Assumptions About Your Content

    Ultimately, in order for content teams to justify more budget and resources, marketers must be able to demonstrate the value of their outputs. This data tangibly quantifies the actions your customers and potential customers have taken - downloaded...

  7. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Out of the first 80 tests that were launched, they were able to generate more than 25,000 incremental inquiries, increase their lead value, and gain more than 100 important insights. The result was 7 percent more clicks, which, when factoring in...

  8. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    I believe that smart business owners with an eye on Trends will find great value with this tool, but it's important not to bank one's business on the ideas Trends gives. Yelp Trends might be a nice celebratory pat on the back for the company in a...