SEO News

Data Value

RSS
  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    We value calculated risk taking. The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Today, many marketers value data from multiple sources. In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing...

  3. Digital Data Trends – Search, Social, & Content Fusion

    Provides value to the user. One of the biggest challenges marketers face is understanding what to do with mass data at hand. I managed to attend a standing-room only session, where Jim Yu from BrightEdge and Benu Aggarwal from Milestone Internet...

  4. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The value of your influencer relationships grows over time. The more you get to know each other the more value you can create for each other. Provide High Value But you have to build a relationship with an influencer before you can unlock their...

  5. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Data that lives in disconnected silos has little value to the marketer, since today's marketing campaign is multi-channel, multi-device, and multi-language. The ability to pull together data from multiple sources in one place, process it in a...

  6. So... You Think SEO Has Changed?

    What Penguin did was eliminate the value of low-quality links that never should have counted anyway. And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those...