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  1. Search Engine Marketing Checklist for Hotel Marketers

    Unless a hotel booking engine website has a stronger brand value than that of major competitors – where the majority of Web traffic will be direct traffic – the most effective channel for generating optimum traffic is from search engines.

  2. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    A year-end white paper, predictions for 2015, a special webinar, or something else of value would be one way to thank them for their business in 2014 without being too creepy. Some B2B advertisers might find that their business doesn’t drop off at...

  3. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    SMBs should look for tools that will help segment customers for whom their business can provide a niche value. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing ads...

  4. Introducing the Local Marketing Adoption Curve

    At this point, there should be no question about measuring the value of local. During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any...

  5. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    So do retailers in the U.K.then see the value in making online shopping more personalized? Kaufman says that in separate research for various U.S.clients of BloomReach, they found that up to 50 percent of consumers who were accessing a retailer’s...

  6. 6 Crucial Link Building Strategies to Drive Quality Traffic

    It strongly discourages the posting of thin, rehashed or inauthentic content that doesn't provide substantial value to readers. Doorway sites are essentially a bunch of sites created with the sole purpose of driving traffic to one particular...

  7. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...

  8. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    This new reporting from Facebook is game-changing in our ability to understand the consumer journey and correctly value and budget our mobile ads efforts. Linking login data might be the most precise way to achieve cross-device tracking, but it’s...

  9. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Nothing of value dies. Data Insight Extracting Key Data From Social to Inform Content Strategy Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career in print...

  10. What Marketing Executives Say About Content Targeting

    When we put these findings alongside marketers’ response regarding the approach they think they should be taking with their content, we see that even greater a percentage believe in the superior value of smaller amounts of more researched content.

  11. Survey Says: Stop Making Assumptions About Your Content

    Ultimately, in order for content teams to justify more budget and resources, marketers must be able to demonstrate the value of their outputs. This data tangibly quantifies the actions your customers and potential customers have taken - downloaded...