SEO News

Data Value

RSS
  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    I believe that smart business owners with an eye on Trends will find great value with this tool, but it's important not to bank one's business on the ideas Trends gives. Yelp Trends might be a nice celebratory pat on the back for the company in a...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Marketers know the value of delivering the right message to the right person at the right time, but the increasing complexity of the path-to-purchase makes targeting a continued challenge. Then, marketers can supplement FBX with performance data...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    The lackluster results produced by these UX snake oil salesmen not only hurt the specific company, but also diminish the perceived value of good UX design, in general. Can they give data-driven or experiential justification for specific design...

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Spotting differences in conversion rate, bounce rate, average order value, and more will allow you to make the detailed changes to your website and strategy that help you make great long-term gains. The yellow warning that says: "Some data in this...

  5. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Before you kill a page, be sure to actually take a look at it and determine if there's value there that the data points might be missing. Now, I'm not saying it's all about word count, since there are instances where you can deliver value in a few...