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  1. Bing Adds Auction Insights to Web Interface

    Auction Insights data becomes available when a marketer's campaign, ad group, or keyword of interest has met a minimum threshold of activity. Bing's Auction Insights, the process that determines which ads are shown and where every time a user does...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Provide useful user information in a search friendly format Write ad text that highlights mobile-specific specials or deals Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to update your Google Shopping Campaign...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    Your search ad appears and a user clicks on it Then, you can change your messaging based on which user you are targeting. Although on your site, the user does not complete the conversion action With the repeated exposure to ads for your site, the...

  4. The Difference Between App to App and Web to App Advertising

    A user can navigate between an ad and the offer destination in two ways: User is in one app (in-app) such as the "Shazam" app and sees an ad in the app for another app (such as the "Spotify" app). User clicks on the ad, which opens the respective...

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    The system holds a specific ad space while the user is loading a website and the winning bidder pays the second highest bid. Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target...