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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Searchmetrics also collected data on user traffic signals and used the data to determine a correlation between signals and user CTRs. And, finally, for the first time, Searchmetrics says it measured user signals and found there is a relationship...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Mobile traffic just might be providing Google a boatload of negative user engagement data, and that data can absolutely lead to a Panda attack. Sites hit by Panda often have serious problems from a user engagement standpoint, a credibility...

  3. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Though a user is the same person while using mobile or desktop, he is in a different mindset, and his receptivity to advertising is different. Linking login data might be the most precise way to achieve cross-device tracking, but it’s also the most...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Ensure a good user experience on mobile It starts with considering all the different segments of data you have access to – hour of day, day of the week, geography, device, etc. In the afternoon, I attended a search session called "Mastering the PPC...

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Hyperlinks, which include URL fragments, are used to load the requested product data at the time of user interaction, avoiding a page refresh. Client-side JavaScript is great for making innovative and user-friendly web sites.