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  1. Delving Into the Auction Insights Report

    The addition of the device segment is fantastic, too, as the constant change of user behavior across device makes this analysis really important. Traffic and a user willingness to purchase is growing.

  2. Using Analytical Analysis to Help Improve Conversions

    While User Flow is a nifty visual for understand page progression and drop-off rates, Content Drilldown is an alternative data view for those a little more linearly inclined providing a table view for you to walk through top content pathways from...

  3. Writing Your Way to the Top of Search and Social Results

    We are writing for the attention deficit mobile user and the desktop power researcher. User-Generated Content Provide writers with data such as targeted keyword phrases and trending hashtags that can help them help you optimize better.

  4. Secret Sauce LoMo Tips for More PPC Sales

    Provide useful user information in a search friendly format Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to update your Google Shopping Campaign data (in the form of a local product feed) to reflect local...

  5. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Again, think about the user and what will drive strong engagement. User engagement is critically important. If you are employing full-screen ads that take over a user’s entire browser window, then you need to understand a few things from a Panda...

  6. Android’s New Feature Paves Way for Apps Replacing Web

    If the latter is true, the technology may be related to a 2011 patent filed by Google called "Customizing Mobile Applications," in which Google patents the process of customizing mobile apps based on user preference and device information.

  7. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Kaufman says that in separate research for various U.S.clients of BloomReach, they found that up to 50 percent of consumers who were accessing a retailer’s mobile site were in the store (based on data that showed user by the store’s IP address).

  8. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts. One of the most valuable, low-hanging fruit data collection strategies you can implement with...

  9. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Just like Google's Knowledge Graph "cards" - the results that attempt to answer the query of a searcher without having to click through to a site - these new structured snippets pose additional questions for webmasters and marketers: Will they...

  10. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s where Google is getting user engagement data from, and you can often find glaring issues while going through the process of checking those pages. As a webmaster experiencing Panda recovery, you want to make sure user engagement is strong...

  11. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Doorway sites are essentially a bunch of sites created with the sole purpose of driving traffic to one particular website and which offer no added value to the user. An original review, accompanied by comments and product recommendations from a...

  12. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Is it user-friendly across desktop, tablet and smartphone devices? Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made based on assumptions instead of data and customer expectations...