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  1. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    The post sparked several comments and discussion on Twitter, and a lot of debate around the business challenges that come with the findings. This post follows up on that article with some thoughts on these comments and questions.

  2. Easy Landing Page Testing Using DoubleClick Search

    This post will give you an easy fix to help you solve the age-old question (or at least the one I've been asking since 2010) – how can I improve conversion rates? To review your data, select which columns best suit your test, and keep in mind that...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on voice search and the mobile era, it's really about lending a certain level of comfort to Google...

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The findings also show that videos hold tremendous value for driving brand awareness throughout the purchase process as well as post-purchase engagement: percent of respondents find video helpful in comparison shopping.percent of respondents find...

  5. How to Dominate the Entire First Page of Google

    The result is a rather large piece of real estate that includes your follower count and a link with image to your latest post. Dominating the first page of Google requires an understanding of the various data types Google displays and how to take...