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  1. Combining Social & Content to Earn Visibility & Earn $$$

    So you need to take the time to analyze your data and identify patterns. You can't just assume who your audience is, as without data, you're probably wrong. Crawl their sites, evaluate their successes, learn from their failures, and use that data...

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    Previously this was only available in analytics or campaign management tools that were configured appropriately to track SKU level PLA data. While last year’s update seemed to serve Google only, by forcing a combination of campaign types that...

  3. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    At first look at the data, we see that marketers' primary goal with content is to increase the number of leads generated and to increase brand/product awareness. The data suggests that marketers may have tunnel vision on an outcome (more leads) to...

  4. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Now that you have the raw data, you need to put it into a way that's useful. Instead of jumping right into brainstorming content types, start by creating buyer personas and buyer journeys. There are two types of information you want to get during...

  5. 26 Free Must-Have Tools for PPC Success

    It'll show search volume, create ad groups, and provide demographic data – all in Excel. Excel is necessary to analyze and manipulate PPC data. Use this plugin to pull Google Analytics data into Excel and make reporting easier.

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    The basic Internet math of "traffic * conversion rates = conversions" goes a long way here, but don’t be afraid to dig in and get the data you need if your situation is more complex — assisted conversions, custom dimensions and events can all bear...

  7. Responsive Design vs. Task-Oriented UX Design

    These users typically only use the virtual keyboard to capture limited data and rely more on interaction controls for selection and control. Such complex sites are better served with task-oriented designs that produce different types of interaction...