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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    This data represents the average across billions of keywords studied. Data from BrightEdge's Data Cube shows that for a given keyword, on average, a website's rank for smartphone users varies only slightly based on the type of mobile configuration a...

  2. Mobile Advertising Measurement: Winning the Long Game

    In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device. There are two types of mobile analytics in particular that should be a part of every app campaign:

  3. Videos Dominate Universal Search Results 65% of the Time [Study]

    In fact, the data showed keywords that displayed universal search results grew to 81 percent in 2013 from 75 percent in the previous year. YouTube videos outranked videos from other providers; yet, the data showed YouTube was slowly losing market...

  4. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    The data showed the high correlation between a top positions and having a high click-through rate. I ran the above data from our clients and found conversion rates do go down as position decreases. All the data at your fingertips can be a...