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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review meta tags and structured data markup It's hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level. A few simple mini-deep dives at specific times throughout the year can...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Searchmetrics also collected data on user traffic signals and used the data to determine a correlation between signals and user CTRs. Use multiple media types In addition, Searchmetrics says the quantity and quality of backlinks remains crucial...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In order to get the most accurate data around phone calls, you probably should use a vendor, but paying per number and per minute can get expensive. Other than using your own keyword data and analytics, another strategy to find profitable keywords...

  4. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Linking login data might be the most precise way to achieve cross-device tracking, but it’s also the most challenging. Only Internet giants like Facebook or Google can claim to have enough reach of users logging in on multiple devices consistently...

  5. What Marketing Executives Say About Content Targeting

    According to the data, a whopping 71 percent say they are already focused on well-researched content. Brands know they now have a content imperative, but what’s less clear is the types of content and the velocity with which they should be releasing...