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  1. Search Engine Marketing Checklist for Hotel Marketers

    Data Reports and Analysis In order to understand the behavior of website users, examine the data of paid search traffic and organic search traffic against hotel booking engine websites. Review the multi-channel funnel data of both paid search...

  2. Right to Be Forgotten: Google Refreshes Stats

    Last week, Google updated its Transparency Report to reflect updated data on the requests and actions taken. Google also provided 15 examples of the types of requests it receives from individuals as well as the action taken based on the request.

  3. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Here are several tools you can use to collect data and the types of conclusions you can draw from their information in an efficient manner. There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered...

  4. Centralizing Location Data: 3 Steps to Local SEO Success

    Either of these scenarios can lead to data management and distribution being inconsistent with what the local ecosystem wants to see and that means results falter. National-local businesses that have locations opening, closing or moving often find...

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review meta tags and structured data markup It's hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level. A few simple mini-deep dives at specific times throughout the year can...

  6. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Searchmetrics also collected data on user traffic signals and used the data to determine a correlation between signals and user CTRs. Use multiple media types In addition, Searchmetrics says the quantity and quality of backlinks remains crucial...

  7. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In order to get the most accurate data around phone calls, you probably should use a vendor, but paying per number and per minute can get expensive. Other than using your own keyword data and analytics, another strategy to find profitable keywords...

  8. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Linking login data might be the most precise way to achieve cross-device tracking, but it’s also the most challenging. Only Internet giants like Facebook or Google can claim to have enough reach of users logging in on multiple devices consistently...

  9. What Marketing Executives Say About Content Targeting

    According to the data, a whopping 71 percent say they are already focused on well-researched content. Brands know they now have a content imperative, but what’s less clear is the types of content and the velocity with which they should be releasing...