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  1. How to Use Google Analytics Site Search Reports

    As mentioned above, this data can also be broken down by category, so if you have set this up, click the link above the data table for "Site Search Category" and you will be able to see this data. The Overview report, much like any other, gives you...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Reports can be customized and changed easily by dragging and dropping metrics into a table to avoid the importing, exporting, and formatting of data in spreadsheets extracted from AdWords. Using this expanded data, advertisers can optimize and...

  3. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    But one of the new features SNAP brings to the table is giving ecommerce sites more control over the user experience without the old cumbersome ways of deploying, said BloomReach. Big data app company BloomReach today attempted to make the shopping...

  4. 4 Critical Elements of a Successful Content Marketing Team

    What concerns or questions they frequently bring to the table. Content strategists often take the business data, the basic keyword and topical information, and develop editorial calendars. More than any other type of marketing endeavor, the...

  5. 7 Content Marketing Tips to Recover From Google Penguin

    While content, tools, linkable assets, and outreach can go a long way, nothing brings quite the potential to the table that a good old-fashioned PR stunt can. Use proprietary, academic, and raw data. The key is to use data that is hard to find but...

  6. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    You must know how to use these two essentials in order to get a different perspective on your marketing data through the pivot table function: You poured data into a pivot table. Think of GETPIVOTDATA like the GPS coordinates for data in your table.

  7. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    If ecommerce advertisers can lace their ads with references to Christmas and Santa Claus, then you can absolutely reference the New Year and everything that brings to the B2B table. Regardless of your specific data, one thing is unlikely to change...