SEO News

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  1. How Can SEOs Sell "Shiny, Sexy" Search?

    Step back and say, 'This is how much is left on the table by you not investing. Often, getting clients to recognize the value of SEO is about "humanizing data" or explaining how search can "make [clients’] lives better.

  2. Evolution in Digital Marketing Skill Sets

    They bring value to the table by creating efficiencies in management and with their ability to connect the dots of information that allows marketers to make better decisions. This turbulence is being exacerbated by new software technologies that...

  3. Using Analytical Analysis to Help Improve Conversions

    While User Flow is a nifty visual for understand page progression and drop-off rates, Content Drilldown is an alternative data view for those a little more linearly inclined providing a table view for you to walk through top content pathways from...

  4. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    The ranking is based on a points system where five is the best, The following table shows the top 25 performers when it comes to the SEO evaluation, with the first three positions comprised of: Note that the sites chosen for the research were based...

  5. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The data shown in the table is very informative about which age groups are most valuable to your website. The yellow warning that says: "Some data in this report may have been removed when a threshold was applied" is a sign that you have reached a...

  6. How to Use Google Analytics Site Search Reports

    As mentioned above, this data can also be broken down by category, so if you have set this up, click the link above the data table for "Site Search Category" and you will be able to see this data. The Overview report, much like any other, gives you...