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Data Structures

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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    It’s easy to get caught in a channel silo, as obstacles like separate team structures and varying platforms reduce cross-channel visibility. Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for...

  2. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    For example, review title tag structures; keyword placement in headlines, subheads, and body copy, image tagging and see if you can make improvements. I like to qualify the data a bit more and include only visits that are "greater than" a specific...

  3. Rise of the New School SEO Professional

    Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. Outside SEO firms have little stake in existing internal power structures...

  4. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    Make sure your internal links structures aren't splitting your site into infinite strands. Yes, in the wake of Google's Panda and Penguin updates, you must have amazing original, unique, and well-written content and natural appearing backlink...

  5. 10 Lessons About Enterprise SEO

    URL structures that cause duplicate content / difficult to index In order to make data-driven decisions that improve ROI, you have to have a solid understanding of your performance metrics and you have to be able to accurately those key performance...