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  1. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    The study data reveals that as of October 4, 2014 (note that all search engines make changes in their search results on an ongoing basis), 58 percent of queries run on Google Now show some type of enhanced result (knowledge boxes on the right of...

  2. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its search results. Google Web Search has evolved in recent years with a host of features powered by the...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review meta tags and structured data markup A few simple mini-deep dives at specific times throughout the year can dramatically benefit your campaign. SEO audits are immensely popular. Especially when an agency is newly hired by a company, the...

  4. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    This will then ensure your brainstorms remain structured and "on brand. Data Insight Extracting Key Data From Social to Inform Content Strategy Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long...