That's what I thought, too – until I started diving down into Google Analytics standard data sets and realized that what I needed to see just wasn't there. A new client who had been on Webtrends had decided to switch to Google Analytics and had...
Fleck then went on to show an example of how they looked at some data for one of their clients, where they were able to take customer information and break it down into four segments based on their activity with email:
Similar to how you can overlay data sets using two different advanced segments in a graph, you can now overlay two goal completions on the same graph. This feature will allow you to test your goal set up, based on the previous 7 days' worth of data.
Keyword Distribution Graph makes it easy to create custom filters for data sets with a few clicks. While a data set of one may not be very actionable, what I like about this view is that you can see where that keyword falls in terms of all the...
Google is now giving Analytics Premium users the ability to use Google BigQuery to crunch their analytics data and other offline data sets. Announced at Google I/O 2010, Google BigQuery is a web-based service where you can analyze immensely massive...
You have a great new tool to dive deep into your big data sets. If a picture says a 1,000 words, then a beautiful interactive map overlaid with amazing advertising data must say 1 million. If you haven't discovered it already, allow me to introduce...
CQM is a quality assurance algorithm, of sorts, based on data the company has collected and analyzed over “four years and a 150 million pages,” said Joelle Kaufman, head of marketing at BloomReach. For example, if your site has inventory of black A...
While both roles require an ability to be nimble with large data sets, for many retailers, product feeds are massive and change quite regularly. PLA managers need to possess the tools and skills to process these data sets regularly (often multiple...
Why this is good for SEO: Having analytics on your site can provide so much useful data and help you complete a number of different tasks such as locating 404 pages, studying how long a visitor browses your site for, and how much traffic you...
Data Visualization: Advertisers can create a variety of simple and elegant visual representations of vast sets of data in seconds. Historical and Real-Time Analysis: Advertisers can capture data from specific timeframes e.g.last quarter, last year...
Schottmuller said she has had some really good experiences with Bango and thinks it's solid in terms of how much data it's able to capture. Schottmuller noted that when it comes to Google Analytics, Webtrends or SiteCatalyst, at least 25 to 40...
Her company steps in offering a comprehensive services with enhanced sets of data which is not available anywhere else. This data is not opted in but are live which helps her customers achieve a “targeted display”.
Base decisions on great SEO data from a variety of sources, including SERPs, organic traffic, and conversion data. Show the prospect some data for two keywords, for example: It is then about having insight into great data and taking action by...
If you’re editing a lot of data you might need to view how changes in one area make a difference somewhere off-screen, perhaps in another worksheet tab. Time spent waiting for spreadsheet downloads is dead time (use APIs to bring the data directly...
OpenUDID is a free, open source UDID initiative that uses a copy-and-paste feature in iOS to share data between applications in order to store a unique identifier. Also, cookie data is lost anytime either the browser cache or HTML5 local cache is...
Search marketers are both blessed and cursed as a result of the amazing access we have to performance data. Ranging from the changes made by the search engines in the way that they index, judge, and trust content; to the increasingly savvy...
While panel data can be quite valuable given a large enough sample size, in practice panels are very expensive to maintain, which limits the depth and breadth of data that these firms can afford to provide and often renders panel data prone to...
If you find you are using the tag across most of your site (and your site is large), then you can use a tool like Screaming Frog to gather meta robots data in bulk. That data in the wrong hands can put your organization at a serious disadvantage.
In practice this is incredibly difficult to do but with access to the right data you can severely increase an audiences' propensity to share and digest whatever it is you want to create for them. To give you some idea of the depth of data that...
I've been working a lot with Big Data and Predictive Analytics recently, so you can imagine I've been mostly working with men. We're creating a gender-neutral environment of collaboration where everyone's work matters and different skill sets...
