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  1. Centralizing Location Data: 3 Steps to Local SEO Success

    Minimally, marketers should focus on three important sets of web properties to keep updated: their own websites; data aggregators, including Foursquare; and Google My Business. Either of these scenarios can lead to data management and distribution...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Clearly there are some potential risks such as not having proper attribution data since we can’t place a pixel on Amazon’s site or Amazon displaying other sellers under new and used on your listing. Try to use as much of the space allowed to tell a...

  3. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Now that you have the raw data, you need to put it into a way that's useful. For simplicity sake, let's assume you only have one type of person you're targeting, but in most cases, you'll be marketing to a couple of different sets, so you'll need...

  4. 26 Free Must-Have Tools for PPC Success

    It'll show search volume, create ad groups, and provide demographic data – all in Excel. Excel is necessary to analyze and manipulate PPC data. Use this plugin to pull Google Analytics data into Excel and make reporting easier.

  5. PPC Management Operations: The Ultimate Guide

    However, longer data sets like three or six months can help you better identify them. It's sometimes hard to trust the data coming from providers that claim they have it. When you have regularly scheduled checkups daily, monthly, quarterly and semi...