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  1. Evolution in Digital Marketing Skill Sets

    This turbulence is being exacerbated by new software technologies that enhance digital’s tracking and performance capabilities by providing better data and superior insights into digital campaigns like SEO, search engine marketing, and content.

  2. Financial crime body tightens rules on company ownership

    Authorities need access to timely, accurate data to 'follow the money' in their investigations into suspicious financial activity, the Financial Action Task Force (FATF) said in new guidance issued last week, focused on beneficial ownership...

  3. Delving Into the Auction Insights Report

    The second great update at the beginning of this year was the ability to segment data by date and device. Previous to this we could view this data one keyword at a time only. The data provided is based on others who matched for the same search query.

  4. Centralizing Location Data: 3 Steps to Local SEO Success

    Minimally, marketers should focus on three important sets of web properties to keep updated: their own websites; data aggregators, including Foursquare; and Google My Business. Either of these scenarios can lead to data management and distribution...

  5. The Smart Way to Optimize Your Amazon Sales Strategy

    Clearly there are some potential risks such as not having proper attribution data since we can’t place a pixel on Amazon’s site or Amazon displaying other sellers under new and used on your listing. Try to use as much of the space allowed to tell a...

  6. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Now that you have the raw data, you need to put it into a way that's useful. For simplicity sake, let's assume you only have one type of person you're targeting, but in most cases, you'll be marketing to a couple of different sets, so you'll need...