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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Social marketers, can we all agree that proxy metrics such as likes and shares are not effective at measuring true campaign performance? Testing needs to become an integrated part of the paid social strategy, particularly as more marketers begin to...

  2. gShift Gives Marketers Additional Ways to Track Content Performance

    Content marketers who are taking the torch in becoming more SEO-friendly and social-friendly when they’re writing their content want to understand specific performance on one blog or a campaign of blogs for a certain period of time," says Chris...