The data shows that in the last 12-18 months, Google has given increasing weight to Google+ in the SERPs (from June 2012-May 2013 for our data set Google+ visibility in the search results grew by the greatest percentage of all social networks ).
Unfortunately, Google Analytics doesn't break down the language reports in this way as it collects this data from the users' browser and browsers use codes to set the language. Now that you understand the report and can manipulate the data to suit...
In today's data-driven marketing reality, every pixel, activity and campaign can be tracked and measured to allow marketers to get as close as possible to certainty. Moreover, in SEO, we are facing tremendous challenges, as data that was previously...
Analyzing your website data with Google Analytics is much like mining for gold. If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights...
My data set is a Bing Ads geographic location report by day for the last seven days – but use data you're comfortable with (e.g.website analytics visitor reports). If a picture says a 1,000 words, then a beautiful interactive map overlaid with...
When a user installs the mobile app, the SDK collects the same data points from within the mobile app and sends it to the platform. It's fairly easy to set up integrated marketing campaigns to figure out which visitor came from which source.
Google's new Display Planner has the look and feel of AdWords with additional data and estimates of the Google Ad Planner. In the past, a set of sitelinks were created at the campaign level. A whirlwind of upgrades, information, and new features...
CQM is a quality assurance algorithm, of sorts, based on data the company has collected and analyzed over “four years and a 150 million pages,” said Joelle Kaufman, head of marketing at BloomReach. For example, if your site has inventory of black A...
Boy, do I love link data. All of the following tools are user-friendly and make getting a list of your link data quite straightforward: How To Analyze The Data However, I've been dealing with link data for years and it all makes sense to me.
If you aren't using the All Products ad group, you are likely excluding some of the products in your data feed. It's important to have an All Products ad group to include all of the products in your Google Shopping merchant data feed.
That said, be sure you are aware of your conversion data before jumping in and making a mass amount of changes when enhanced campaigns migrate to your account. The other change is that you can now set bulk bid adjustments for locations, dayparts...
Since you've got the tools in place to collect this data, use it to understand what's driving discovery and engagement among the target. Every content marketing program should leverage tools and technologies that track and make actionable data...
Takeaway: You control the data. This is obviously more data for Graph Search to chew on, and can potentially influence the algorithm for local search. And by the way, Mark Zuckerberg already explained that Instagram data will be incorporated into...
This data set can be critical for SEO-specific web pages like blog posts or viral marketing assets, usually meant more so for driving traffic and link acquisition, as opposed to direct leads. How do you measure SEO performance now that "not...
Often what ends up happening is that one or two high-volume ad groups get good test data, and the rest of the tests never finish because they never get enough volume for statistical significance. Think about the time it will take to set up the...
Facebook usage data reveals just how ‘depressingly stereotypical’ your life probably is – VentureBeatWolfram|Alpha studies people on Facebook, apparently finds them boring and stereotypical. Bing Business Portal is Now Bing Places for Business...
Your campaign needs to have product extensions enabled to tell it which Merchant Center account to use data from. Consider this like your set of keywords. PLAs can be deceptively easy to set up, but there are still simple steps to take to maximise...
Google has partnered with Duke Energy to do just that as they expand their Lenoir, N.C.data center. After hitting the play button (the sun) on Google's home page, you will watch the sun set and day turn into night during the spring season.
Why this is good for SEO: Having analytics on your site can provide so much useful data and help you complete a number of different tasks such as locating 404 pages, studying how long a visitor browses your site for, and how much traffic you...
For apps, you'll have your typical overview, visitors data, etc. One great way to find that out is to look at your analytics data for your desktop/laptop site: if your website indicates that most of your visitors have a certain device-type that...
