Often what ends up happening is that one or two high-volume ad groups get good test data, and the rest of the tests never finish because they never get enough volume for statistical significance. Think about the time it will take to set up the...
Facebook usage data reveals just how ‘depressingly stereotypical’ your life probably is – VentureBeatWolfram|Alpha studies people on Facebook, apparently finds them boring and stereotypical. Bing Business Portal is Now Bing Places for Business...
Your campaign needs to have product extensions enabled to tell it which Merchant Center account to use data from. Consider this like your set of keywords. PLAs can be deceptively easy to set up, but there are still simple steps to take to maximise...
Google has partnered with Duke Energy to do just that as they expand their Lenoir, N.C.data center. After hitting the play button (the sun) on Google's home page, you will watch the sun set and day turn into night during the spring season.
Why this is good for SEO: Having analytics on your site can provide so much useful data and help you complete a number of different tasks such as locating 404 pages, studying how long a visitor browses your site for, and how much traffic you...
For apps, you'll have your typical overview, visitors data, etc. One great way to find that out is to look at your analytics data for your desktop/laptop site: if your website indicates that most of your visitors have a certain device-type that...
In looking through data and understanding the different ways marketers employ PLAs, it’s become apparent both sides of the debate are correct, at least to a point. Again, you wouldn’t set it and forget for paid search.
Data was represented in aggregate, but also by country, desktop vs.mobile and other factors. Google has published an entire set of webmaster help documentation centered around site speed. Over the past several years, Google has been all about speed.
With no regulations to set and enforce acceptable use policies of my data, I don't feel inclined to just trust a multi-billion dollar company to not use my data to make more billions. As user data, we all share a common value.
This is why users are able to access historical data and competitive intelligence as soon as they log in to the dashboard, with no set-up required. Historical and Real-Time Analysis: Advertisers can capture data from specific timeframes e.g.last...
Schottmuller said she has had some really good experiences with Bango and thinks it's solid in terms of how much data it's able to capture. If you have any Flash on your site, you should set it's life expectancy date and kill it and never let it...
Big Data was the keyword for the day and the topic of the keynote presented by marketing optimization expert Bryan Eisenberg on Tuesday. Big data is big, unstructured, and real-time. We don’t need to be as data-focused as we have been demanded to...
Most of the data collected via WOT is from human raters. There's a boatload of important data that Google shares with webmasters, including inbound links. Seriously, there are so many important pieces of data you gain access to via your account.
Start by looking at your data. You have tons of data, but there are some common places that people start to get an idea of how their pages are performing for their visitors. To help you understand what's going on in the conversion funnel, you have...
Generally, a structured citation has the schema.org mark-up, which allows the search engine spiders across Google, Bing and Yahoo to read the data. Quantity of structured citations (IYPs, data aggregators)
At the time the company said it was working with the authorities to improve transparency around the subject, but according to court filings it is also fighting against handing over users' data. Fornasero's reference to Section 2709 refers to the...
Google’s own search trend data substantiates this as does an audit of Pinterest results for last spring. Above and beyond the runway, it’s also possible to find search trend data for a given apparel category, in a more recent time frame.
Self-reported data is frequently subjected to a spectrum of limitations that can ultimately result in a skewed dataset that is ignored by the savvy and consumed by the mislead. Self-reported data is collected when a website/company asks a user any...
Many times the data produced highlights things that were not apparent to the naked eye, and can spawn a whole new set of inferences and experiments. GigaOm's Om Malik recently wrote a great post about how data without soul is meaningless.
Her company steps in offering a comprehensive services with enhanced sets of data which is not available anywhere else. This data is not opted in but are live which helps her customers achieve a “targeted display”.