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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    The type of strategy you select will depend on how much data you are currently getting from your Floodlights, but here are some that are worth considering: Although I position this feature as a means to an end (to set up basic remarketing on your...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Use the same set of data and information for an awesome, easy-to-digest infographic, a little more in-depth white paper, and a visually driven SlideShare presentation. Infographics: Finance professionals have access to some awesome data.

  3. SEO Website Audits: Everything You Need to Know Part II

    The goal of this audit type is to just give you basic site data that you can use to make small to modest changes in your site. The role of the auditor is not some simple interpreter of tool data analysis, but one of forensic specialist looking to...

  4. gShift Gives Marketers Additional Ways to Track Content Performance

    And it’s not just activity on the site that can be tracked either; data points about the brand’s entire Web presence can be gathered with the content performance tool, such as if the brand was being blogged about on other websites.