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  1. Product Listing Ads: How to Maximize Your Returns

    Your campaign needs to have product extensions enabled to tell it which Merchant Center account to use data from. Consider this like your set of keywords. PLAs can be deceptively easy to set up, but there are still simple steps to take to maximise...

  2. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Most of the data collected via WOT is from human raters. There's a boatload of important data that Google shares with webmasters, including inbound links. Seriously, there are so many important pieces of data you gain access to via your account.

  3. Landing Page Optimization: How to Identify Testing Opportunities

    Start by looking at your data. You have tons of data, but there are some common places that people start to get an idea of how their pages are performing for their visitors. To help you understand what's going on in the conversion funnel, you have...

  4. Google Challenges U.S. National Security Letter in Court

    At the time the company said it was working with the authorities to improve transparency around the subject, but according to court filings it is also fighting against handing over users' data. Fornasero's reference to Section 2709 refers to the...