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  1. How Google Pigeon Impacted Local Queries, and What You Can Do

    According to the analysis in BrightEdge’s data set, we found queries related to the following topics being the most negatively impacted by Pigeon: The latest analysis using BrightEdge’s massive data set from June to August shows an uptick in the...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Well-researched and relevant data, a study or a news story While Google may never know for sure if a link was built or natural, they have the data (and the analysts! Data-Driven Brand Assets To make it PR newsworthy, you need data - run surveys...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Remember, Google is getting a lot of its engagement data from users visiting these pages. Segment Mobile Data in Google Analytics Mobile traffic just might be providing Google a boatload of negative user engagement data, and that data can...

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    The data is only in 90-day segments, so download and archive, Kasteler said. The BrightEdge Data Cube. They’re also looking to site search data. A month later, Google moved to 100 percent secure search, building on a slow and steady loss of keyword...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    It starts with considering all the different segments of data you have access to – hour of day, day of the week, geography, device, etc. By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart...