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  1. My Top 5 Most Used Custom Reports in Google Analytics

    This custom report gives you the data I was looking for above. A new client who had been on Webtrends had decided to switch to Google Analytics and had lost all their previous data. That, in and of itself would be bad enough, but I was faced with...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    The number of potential users that are actually searching for a keyword is a data point you'll use help prioritize topic selection. Mine centers around leveraging keyword tools, competitor analysis and mining proprietary analytics data to identify...

  3. SEO Into 2014: The Irreversible Changes in Google's Products

    We can slowly see how Google's “most comprehensive data set of local businesses” can begin to map out entire experiences – not limited to SERP results, the majority of which are paid for, the remainder of which are a consequence of on- and off...

  4. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    As digital advertising continues to evolve, campaign managers should take advantage of an evolving set of data. Today, you're able to evaluate and optimize campaign assets and budgets in real time – with so much data surrounding each touch point...