The basis of the data was a public government database. Many other sites make use of the same data. The owner of this site performed extensive value added analyses on the data (cross item comparisons and the like) and published the results of that...
What if you could see this data in a single graph with just the push of a button? Co-founded by the noted SEO analyst Marcus Tober, SearchMetrics is a phenomenal SEO analytics tool that tracks a vast amount of actionable data and presents it in...
Doing this takes a combination of data mining and a good CRM system that collects the "richer" info about the person. Use irrefutable data around the benefit of what you are offering rather than how featuring it would make then "feel.
It was always an artificial distinction driven by historical data that was changing wildly from month to month. Armed with years of data on the efficiency of markets relative to one another, these ratios can now be easily implemented and stored...
This custom report gives you the data I was looking for above. A new client who had been on Webtrends had decided to switch to Google Analytics and had lost all their previous data. That, in and of itself would be bad enough, but I was faced with...
These data points will be available for both cost and clicks. What Data is Available? When you drill down further into the top movers data, Google will actually provide a "possible cause" of why the change occurred.
The number of potential users that are actually searching for a keyword is a data point you'll use help prioritize topic selection. Mine centers around leveraging keyword tools, competitor analysis and mining proprietary analytics data to identify...
With branded Vines four times more likely to be shared than video ads and mobile data traffic set to increase 13-fold between 2012 and 2017, advertisers have been quick to experiment with Twitter's short-form mobile video platform.
Consistent, accurate business listing data across multiple listing data providers They will set you up with a basic template-driven, search optimized website on a domain they own and control. ReachLocal will set you up with a web presence and an...
According to the latest data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May 2013. According to the latest data from comScore Video Metrix, Americans viewed 15.8 billion video ads...
The new offering integrates Yahoo Local, which enables business owners to submit basic or enhanced listing information that is displayed in Yahoo's local search results, with location data provided by Yext.
In fact, they found a 3 percent increase in tablet CPCs in the data they analyzed. With Enhanced Campaigns, MBAs control how much mobile ad spend is allocated versus desktops/laptops and tablets,” writes Sid Shah, Director of Business Analytics for...
The power of integration from other channels is more easily measured and shown via attribution or other data points. I’ve been monitoring the same keyword set for 4 years now to better understand the changes in integration.
We are also renaming profiles to views to most closely match the present and future meaning of what this object represents: a view of the data Analytics collected for your property. Google's aim is for a more simplified navigation area so that you...
We can slowly see how Google's “most comprehensive data set of local businesses” can begin to map out entire experiences – not limited to SERP results, the majority of which are paid for, the remainder of which are a consequence of on- and off...
Jo Turnbull: I think it is hard to do egobait for the insurance and finance market, not due to a lack of data but due to the fact that everything needs to go through compliance and can take a very long time.
Using advanced segments allows you to break the data down by a specific set of criteria to help you compare and hone in on important data. To set this up to compare data for different countries, click the Advanced Segments link at the top then...
As digital advertising continues to evolve, campaign managers should take advantage of an evolving set of data. Today, you're able to evaluate and optimize campaign assets and budgets in real time – with so much data surrounding each touch point...
From this data, you can quickly formulate a plan around what next steps you need to take. Viewing Data With Change to See Trends Over Time This is another way to confirm the value of a keyword in addition to traffic data from the Google Keywords...
Like all things Google, advertising based on your data is inevitable. The congestion of data in our always-on, real-time world is making us crave simplicity – the more wired we get, the lazier we become.
