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  1. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. And no savvy entrepreneur would create their product without doing a ton of market research first, so they...

  2. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. Let's take another professional services example: lawyers. Typically, the first thing that comes to mind when we think about our business: the features we...

  3. SEO & Keywords: Think Conversions, Not Rankings

    The way we market, sell, deliver and report on SEO services has not kept pace and needs to catch up. Learn more about this in "SEO Buying s about understanding search intent and how keywords used to describe your products and services evolve as a...

  4. 10 Lessons About Enterprise SEO

    Keyword research is really user research that details how your customers are using language to describe your products, services, and content. The key to getting links on a consistent basis is to effectively market relevant and valuable content to a...