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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Define your target market or ideal customer and focus 100 percent on them. Reality eventually hit, and most of them realized they needed to market their website in order to make money. We partnered and started offering search marketing services...

  2. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. And no savvy entrepreneur would create their product without doing a ton of market research first, so they...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Once you've clearly defined your target market, important keywords and specific PPC and/or SEO competitors, the spying can begin!

  4. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. Let's take another professional services example: lawyers. Typically, the first thing that comes to mind when we think about our business: the features we...

  5. SEO & Keywords: Think Conversions, Not Rankings

    The way we market, sell, deliver and report on SEO services has not kept pace and needs to catch up. Learn more about this in "SEO Buying s about understanding search intent and how keywords used to describe your products and services evolve as a...