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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. Currently, what is trending is the heightened popularity of data management capabilities on the demand side, best-value selling opportunities on the supply side, and...

  2. 4 Critical Elements of a Successful Content Marketing Team

    If your company is planning to hire an agency, this will help you insofar as you'll understand how many individuals it takes to run a great campaign. On the corporate or agency side, the following descriptions can serve as food for thought in terms...

  3. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    According to The Search Agency's mobile experience scoring system, the top retailers are not always the leading mobile experience providers: Coming in dead last out of 100, Apple's mobile experience is lackluster when measured against factors in...

  4. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    My agency recently completed a co-exposure test to better understand the impact on keyword synergies. Financial services was the only vertical to see a decline. The power of integration from other channels is more easily measured and shown via...