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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    Unfortunately, opportunists quick to add UX to their repertoire of services are hoping that you won't know how to differentiate their offerings from real UX expertise. Can they give data-driven or experiential justification for specific design...

  2. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  3. 10 Shocking Facts About Content Marketing Today

    Here are 10 shocking facts about this revolutionary marketing strategy that shapes the way we make purchases, evaluate services, and use the Internet each day. With social channels such as LinkedIn and Twitter, it's quick and easy to get the word...

  4. gShift Gives Marketers Additional Ways to Track Content Performance

    Marketers could use the module to compare different products or services in terms of content marketing performance, too. And it’s not just activity on the site that can be tracked either; data points about the brand’s entire Web presence can be...

  5. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about...